If AJ beat Ruiz he would have cemented A side status in the US having sold 20k at MSG.
In defeat, AJ's name has gone up, Ruiz's name has gone up, Wilders name has plateaud on the back of a rematch with Ortiz that nobody asked for and Fury's name has plateaud because he is fighting Schwarz that nobody has asked for or cares about.
It looks like Ruiz v AJ 2 is landing at MSG ($8.99/$20) and will be a bigger success than Deyonce v Fury 2 ($80).
If AJ wins the rematch in convincing fashion he is in a hell of a strong position as the A side in the US and Fury and Wilder may have just taken one or the other out of the equation anyway.
If Ruiz wins the rematch, by then he will probably be drawing Canelo numbers and will also be the A side in the division.
Who the hell is gonna be paying more than 4x the price of Ruiz/AJ 2 for Deyonce v Fury 2?
Chess not checkers. Eddie is taking over America.
Hearn and DAZN > Haymon, Arum and PPV ripoffs.
It almost makes me wonder if AJ and Hearn had this in mind all along.