You are absolutely correct. Boxing has a gentleman's heritage to it. The guys who push the game now need to be replaced with tech savvy modern professionals who understand digital marketing and advertising.
I've heard what Sky is doing with Matchroom. It was smart of Eddie to pass the ad work over to professionals. Here the boxing divisions of these networks are terrible. HBO runs commercials on its channel only, Showtime does better digitally but it's imprint is low here, and ESPN ruined the credibility of its programming to casuals with Friday night fights.
It's time to modernize the game. These kids like KO Twitter clips, and flamboyant characters. That stuff needs to be packaged and distributed effectively. PBC is trying to do that, but their videos are so obviously ads that I suspect the share potential is super low. They'd do better if they didn't put those tags on all their videos.
I've heard what Sky is doing with Matchroom. It was smart of Eddie to pass the ad work over to professionals. Here the boxing divisions of these networks are terrible. HBO runs commercials on its channel only, Showtime does better digitally but it's imprint is low here, and ESPN ruined the credibility of its programming to casuals with Friday night fights.
It's time to modernize the game. These kids like KO Twitter clips, and flamboyant characters. That stuff needs to be packaged and distributed effectively. PBC is trying to do that, but their videos are so obviously ads that I suspect the share potential is super low. They'd do better if they didn't put those tags on all their videos.
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