Comments Thread For: Hearn: I Feel For Wilder - He's a One-Man Band Commercially

[-Kev-]

I agree with Hearn, even though he's slick dissing Wilder's promoter he is right but boxing has always been that way. It has always been on the fighter to promote himself. Good recent examples are Conor McGregor and Floyd Mayweather. To a lesser extent is Keith Thurman but he kinda went a bit silent after getting some names, he stopped his own momentum. Another example is Adrian Broner, but he isn't a great fighter. The best example of successful self promotion of all time is Ali.

[hrt3333]

Yeah but it’s a lot harder in the US almost no one gets it done

[Gillie]

Name of the game.. noone gives a ****. Put yourself in bed with someone everyone gives a **** about.

Yup. Sometimes it pays huge dividends.

[Steven Mccowan]

Dude, they sold out 90,000 seat stadium!! if that's not a "star", I'm dying to know what your definition of a star is.

Talking about in U.S.

[Vinnykin]

I've heard about the "Sky effect" over there. Didn't realize it was putting ads on during football (err soccer lol). That's genius by that network. I'm sure viewership numbers are incredible.

Boxing will never get an ad spot during american football here lol

I'm not sure who has the TV rights to Baseball, NFL, Basketball etc in the U.S, and I think that's the problem, HBO and Showtime don't work with them....the thing about the U.K is we have only 2 major sports broadcasters, and they both share the football (ehh Soccer) league and champions league games. Sky pretty much had a monopoly on boxing until Boxnation joined with BT and now we have good fights on both broadcasters, and boxing has really taken off again.

When you have 20million people to advertise to during the football, and little news snippets and Eddie Hearn interviews on Sky Sports News all through the day, the reach is massive.

Also, Hearn has made boxing a bit of an event now. Lots of music, drinking and you are starting to see lots of women going to the shows. A boxing fight is treated like a pre-night out event. Lets get dressed up, watch the boxing for a couple hours and hit the town after?

It's genius from Hearn and Sky if you think about it, tapping into our Football, drinking culture lol