Sprite and Oscar Mayer aren't going to advertise on a sport that is known for serious brain injuries and deaths either. That is something that people have to understand as well. In today's world, even hockey is being made kid friendly in the lower leagues with no body checking and limited contact. Kid's football is going in the direction of flag football and limited contact due to the publicity head injuries are getting. The world is moving away from violent contact sports, not towards them. This is why the majority of advertisers for boxing and MMA events tend to be geared to adult products such as beer and other alcohol products.
Boxing is not family entertainment.
Boxing is not family entertainment.
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