There's a difference between an "expectation" that was budgeted for, and an outlandish "goal" probably used as a marketing ploy.
I can tell people that it's my goal to knock Mike Tyson out, but in reality it is my expectation that I'll end up comatose.
And it's all relative. Sure I think GBP truly wanted 2M+, so with that they were a little let down but the fact remains the fight will go down as the 2nd richest non-heavyweight fight in boxing history. How can that not be considered a success?
I can tell people that it's my goal to knock Mike Tyson out, but in reality it is my expectation that I'll end up comatose.
And it's all relative. Sure I think GBP truly wanted 2M+, so with that they were a little let down but the fact remains the fight will go down as the 2nd richest non-heavyweight fight in boxing history. How can that not be considered a success?
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