It's front page on BBC Sport website and Deontay Wilder and Tyson Fury are both trending near the top in the UK right now so it definitely is exposure.
American’s paying 150 bucks a year for multiple high quality shows moaning despite the same ones paying 80 bucks to to see a retired fighter fight a YouTuber in a one off fight is funny.
Fury is a Spartan, the gypsy king, and doesn’t care about the money. That’s why he turned down a 60% piece of the pie to fight someone who went twelve gruelling rounds with Derek Chisora.