Haymon likely has a pretty good grasp of the potential advertising revenue now, tbh; counting the number of genuine commercials during Phase 1 of the PBC effort (ie ignoring the Corona commercials or commercials plugging other content for the channel that the fight was aired on) let it show pretty early that the effort was beyond viable.
Only issue with Super Bowl notion is that a fight could end on one shot; vividly remember my family ordering Tyson-Etienne, everyone coming over, all the food that was cooked up, all to get what felt like maybe 10 minutes of Mike Tyson (walkout, anthem/intros, fight, interview, post fight).
Now imagine if that'd been on CBS; all the commercials in the stash to only maybe air 2.
Only issue with Super Bowl notion is that a fight could end on one shot; vividly remember my family ordering Tyson-Etienne, everyone coming over, all the food that was cooked up, all to get what felt like maybe 10 minutes of Mike Tyson (walkout, anthem/intros, fight, interview, post fight).
Now imagine if that'd been on CBS; all the commercials in the stash to only maybe air 2.
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