You don't get it? Ward is promoted by Roc Nation. Roc Nation is owned by a guy who makes Floyd Mayweather look like a pauper who can't even afford to pay his taxes. 
Ward's promotors gave him a guarantee of $6million for a rematch of a fight that flopped on PPV first time around.
Why did they do that?
I don't think it was because they wanted to advance boxing. I think it was because somebody with a lot of money to throw around badly wanted to see Ward beat Kovalev, and was willing to pay as much as it took to make that happen.

Ward's promotors gave him a guarantee of $6million for a rematch of a fight that flopped on PPV first time around.
Why did they do that?
I don't think it was because they wanted to advance boxing. I think it was because somebody with a lot of money to throw around badly wanted to see Ward beat Kovalev, and was willing to pay as much as it took to make that happen.
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