Comments Thread For: Pacquiao-Horn Generates Monster TV Ratings For ESPN

[bigdunny1]

These are strong ratings especially considering they didn't announce the tv deal until less then 2 weeks before the fight. ESPN pushed this fight hard last week you couldn't watch any programming on ESPN without seeing and hearing about the fight. The key to this being successful is Arum has to consistently make quality competitive fights. PBC failed on ESPN because the matchups were terrible.

[Beercules]

Haymon is playing checkers and Bob is playing chess.

[Mike D]

The local sports radio station around here (the one I listen to anyway); they NEVER talk boxing. Ever. But they did this morning. I'm telling you man this ESPN airing was f**king bigly, man. Even these dudes were like..."we NEVER watch boxing, but...keep telling me about all week like ESPN was doing and by Saturday night I was all in, hook, line and sinker".

[al-Xander]

So what's the answer? How is it that Arum have a knack for building stars and Haymon doesn't? Everyone expected Thurman to become a PPV star. Seems One Time has lost his hunger and just wants to have children.

Horn was a nobody. Now he's a star.

[Sweet Jones]

So what's the answer? How is it that Arum have a knack for building stars and Haymon doesn't? Everyone expected Thurman to become a PPV star. Seems One Time has lost his hunger and just wants to have children.

Horn was a nobody. Now he's a star.

Please define what you classify as a 'star'?

[ShoulderRoll]

So what's the answer? How is it that Arum have a knack for building stars and Haymon doesn't? Everyone expected Thurman to become a PPV star. Seems One Time has lost his hunger and just wants to have children.

Horn was a nobody. Now he's a star.

The Pacquiao name is still big enough to attract casuals. Put that together with ESPN constantly advertising the fight on their other programming and it was a good recipe for success.

Will this work just as well for Lomachenko vs Marriaga? I have my doubts. There is no star power there for the casual viewer.

[IMDAZED]

About 3.9m viewers. Huge for ESPN, solid for Pacquiao off PPV. Second biggest viewership in boxing this year.

[Mitchell Kane]

Burke Magnus BURKEmagnus 2m2 minutes ago

Fast nationals for Pacquiao-Horn (10p-1a) averaged 3.1M viewers across ESPN, EDeportes & streaming...peak was 4.4M in the final half hour.

[Mitchell Kane]

The other part about this...is the "bar" audience...which ESPN has in large quan******, and has been trying to quantify better in order to monitize it better...

http://www.bizjournals.com/losangele...s-service.html

ESPN is first client for Nielsen out-of-home ratings reporting service

http://variety.com/2017/tv/news/espn-live-viewer-measurement-tv-advertising-upfront-2017-1202428258/

ESPN Expects to Strike Ad Deals for Live Viewers Across TV, Mobile, Digital Screens (EXCLUSIVE)

[rickJen]

The exposure is good. The Pacman mistique is still definitely there.