Comments Thread For: Kathy Duva outlines Al Haymon's deal with NBC Sports

[sicko]

People need to temper their expectations on the potential viewership of these events (and the ad revenue that will come from them).

NBC Sports isn't NBC.
And Boxing isn't the Super Bowl or the Olympics.

If you want to get an idea of the ratings NBC Sports and Fox Sports 1 are doing, take a look at this:

http://awfulannouncing.com/2014/nbcsn-fox-sports-ratings-buzz-september-15-21.html

And as a reference, here are the numbers fights like Santa Cruz-Guevara and Adamek-Cunningham did:

http://espn.go.com/boxing/story/_/id/8769075/tomasz-adamek-steve-cunningham-rematch-network-revival

http://espn.go.com/blog/new-york/box...mek-cunningham

We shall see how it works out but when you buy TV Time it is so many ways to make Money during that time, we don't know what Haymon has in plan NOTHING has been revealed yet, we're all just assuming at this point

But a Business Man like Haymon who had success and made a lot of money before even getting into Boxing, no way he spends $20 Million unless he knows he can make it back as well as a PROFIT. Who's to say he doesn't have sponsors in which they will give him a certain amount of money for him to run their ads during the time he has on NBC Sports? Oh and by the way, it is not just about the Commercials either, Companies will want their names on the Ring Canvas and see around the Arena during the events

I doubt this is some type of Experiment and just Haymon "TAKING A CHANCE" I'm sure he has a major plan in place with major investors backing him.

Not Saying It Will Work And Not Saying It Will Fail but it is ways to make that money back and MORE IF DONE CORRECTLY regardless of the Ratings which I don't expect to be "GREAT" but it does have people talking and boxing fans curious

[RSBonos]

We shall see how it works out but when you buy TV Time it is so many ways to make Money during that time

A time buy is a terrible way to even start something like this and boxing is notorious for struggling to get good ad revenue. NBC will also slack on promoting the events since they won't care.

[RSBonos]

Also, I can't stress this enough. Only 4 times on network TV is nothing. It won't make new fans like we are all hoping.

Best case scenario NBC told him to 'prove it' and if ratings are ok then they will come in and actually put money into it.

[AddiX]

I agree. $20m seems kind of low to me. If he's wise, they'll have a focus on digital. Seems like those 4 regular NBC dates aren't even a guarantee either, they're saying he 'might' get 4. So for the most part he'll be relying on NBCSN.

If 20m is going to the network, he's got plenty of fighters to pay purses for, venue fees, etc. Rumor has it he may even say fck the sanctioning bodies and make his own belts also. This be a $250m/yr operation at the least in my opinion if it's going to be done right

The four dates are probably continent on multiple things, some of which would be haymons decision. 250m is highly excessive estimate.

A time buy is a terrible way to even start something like this and boxing is notorious for struggling to get good ad revenue. NBC will also slack on promoting the events since they won't care.

It's the only way Haymon could guarantee 20 fight dates for his fighters. The ad revenue is what I'm very interested to see how he gets. The advantage Haymon has over the other promoters in doing this the way he did, is that he can sell a package to advertisers for 20 dates on the same network, and include advertising spots on the ring, fighter gear, etc.

The promotion for the event by NBC would be included in the negotiations for the air time, so NBC can't just slack off on it.

You make it sound like its not in NBC sports best interest for this to work out. It's not like they'll just sell the space and not give a damn.

[RSBonos]

You make it sound like its not in NBC sports best interest for this to work out. It's not like they'll just sell the space and not give a damn.

I think the above is closer to what will happen. Time will tell.

[Weebler I]

We shall see how it works out but when you buy TV Time it is so many ways to make Money during that time, we don't know what Haymon has in plan NOTHING has been revealed yet, we're all just assuming at this point

But a Business Man like Haymon who had success and made a lot of money before even getting into Boxing, no way he spends $20 Million unless he knows he can make it back as well as a PROFIT. Who's to say he doesn't have sponsors in which they will give him a certain amount of money for him to run their ads during the time he has on NBC Sports? Oh and by the way, it is not just about the Commercials either, Companies will want their names on the Ring Canvas and see around the Arena during the events

I doubt this is some type of Experiment and just Haymon "TAKING A CHANCE" I'm sure he has a major plan in place with major investors backing him.

Not Saying It Will Work And Not Saying It Will Fail but it is ways to make that money back and MORE IF DONE CORRECTLY regardless of the Ratings which I don't expect to be "GREAT" but it does have people talking and boxing fans curious

It might not be his money, it may be investors money. In which case, it's a shot to nothing which doesn't cost him anything.

[AddiX]

I think the above is closer to what will happen. Time will tell.

I work in advertising and marketing and I can guarantee you it won't.

It benefits both parties for this to be successful. The same way NBC network affiliates advertised and promoted Floyds fights is the same way they'll do it for these fights. Not on the same level obviously. But they'll still promote there product.

[sicko]

A time buy is a terrible way to even start something like this and boxing is notorious for struggling to get good ad revenue. NBC will also slack on promoting the events since they won't care.

How the hell do you know that? NBC is not like the fans on this forum, I serious doubt they will allow something on their network just for the Money and then hope and try to make it FAIL. NOBODY KNOWS what type of plan is in place on both side all we can do is wait and see what is the plan and how it plays out

[Mitchell Kane]

The four dates are probably continent on multiple things, some of which would be haymons decision. 250m is highly excessive estimate.



It's the only way Haymon could guarantee 20 fight dates for his fighters. The ad revenue is what I'm very interested to see how he gets. The advantage Haymon has over the other promoters in doing this the way he did, is that he can sell a package to advertisers for 20 dates on the same network, and include advertising spots on the ring, fighter gear, etc.

The promotion for the event by NBC would be included in the negotiations for the air time, so NBC can't just slack off on it.

You make it sound like its not in NBC sports best interest for this to work out. It's not like they'll just sell the space and not give a damn.

But what is that ad package really worth?

Numbers taken from a few years ago...

http://www.mediapost.com/publications/article/195725/trad-30-sec-spot-shines-costs-up-5.html

"But TV wasn't growing everywhere in the period -- top cable networks dropped in scatter pricing in the period, due to a softened scatter market. Average unit costs for the top 15 cable networks among 25-54 viewers in prime time were down 9% to $17,123. TargetCast says the decline was most likely due to the soft scatter market.

ESPN maintained the top price -- $54,415 for a 30-second commercial. TBS was next at $24,040."

Those numbers may have gone up since then, but NBC Sports isn't among the top 15 cable channels...

http://tvbythenumbers.zap2it.com/201...8-2014/308053/

Primetime Viewers (Live+SD) Week Ending September 28, 2014:
Network (000s)
ESPN 3031
USA 1776
FOXN 1707
DSNY 1623
TBSC 1562
HIST 1259
HGTV 1174
FX 1068
TNT 1065
ADSM 1050
DISC 986
LIFE 933
FAM 822
A&E 821
TLC 814
SYFY 806
FOOD 784
NAN 775
SPK 750
AMC 736
HALL 680
ID 680
CMDY 660
BRAV 615
CNN 543

Total Day Viewers (Live+SD)
Network (000s)
ESPN 1238
NICK 1173
ADSM 1151
DSNY 1128
USA 1103
FOXN 1079
TOON 927
TNT 753
HGTV 683
NAN 679
HIST 660
TBSC 627
ID 559
FX 548
A&E 528
FOOD 500
DISC 490
CNN 490
LIFE 458
AMC 452
DSJR 451
TVLD 431
SPK 422
FAM 421
HALL 417

As for the prime time and total day viewers of NBC Sports for September 22-28:

http://awfulannouncing.com/2014/nbcsn-fox-sports-ratings-buzz-september-22-28.html

"In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBCSN is down 25 percent (62,000 vs. 83,000) from one week earlier and down 23 percent (62,000 vs. 80,000) from the same week one year ago (September 23-29, 2013)."

"In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBCSN is down 12 percent (67,000 vs. 76,000) from one week earlier and up 6 percent (67,000 vs. 63,000) from the same week one year ago (September 23-29, 2013)."

Live boxing on NBC Sports does better numbers than that, but overall, NBC Sports is not a heavily watched channel (although the numbers will go up when the NHL season starts).

[sicko]

It might not be his money, it may be investors money. In which case, it's a shot to nothing which doesn't cost him anything.

Yeah of course he has Investors and I serious doubt the way he got them to Invest was telling them "Hey I'm Going To Buy TV Time From NBC But I'm Not Sure We Will Make A Profit But Give Me Your Money And I Will Try..." that is NOT how you get Investors. The man clearly has a Plan and a Strategy

Once Again, NOBODY KNOWS everybody is just speculating at this point