You’ve just opened up some people’s 3rd eye with this one. I’m glad somebody else sees this. Eddie uses the fighters platform to brand himself. Look at teo v George, Eddie wanted photo ops with them making sure Matchroom logos are around.
Like Lou Dibella said, “Eddie likes to fool people into thinking he promoted those guys”
Its the same for fans who think Eddie is Canelo promoter. He isn’t. He’s a middle man for DAZN And Canelo , as they can’t go through GBP anymore. After this year, if victorious Canelo will likely sign for Bob arum to get the winner of Smith - Beterbiev, and whilst this plays out, Eddie will hope he can line up a LHW contenders to feed Canelo and get him back on DAZN.
Like Lou Dibella said, “Eddie likes to fool people into thinking he promoted those guys”
Its the same for fans who think Eddie is Canelo promoter. He isn’t. He’s a middle man for DAZN And Canelo , as they can’t go through GBP anymore. After this year, if victorious Canelo will likely sign for Bob arum to get the winner of Smith - Beterbiev, and whilst this plays out, Eddie will hope he can line up a LHW contenders to feed Canelo and get him back on DAZN.

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