Comments Thread For: DAZN's Markowski On PPV: We're Humble, Honest Enough To Admit We Got That Wrong

[Hammer08]

Whelp, I’m out. Can’t bait and switch your value proposition and than excuse it away as “getting it wrong”. When it was actually the mismanagement of capital and the failure of your boxing arm overvaluing a tremendous number of lackluster personalities that put your firm in the red. To than foist those losses on your existing paying customers in an attempt to recoup those losses with boxing’s cash cow is simply outlandish, and should be criminal. I hope somebody hits them with a class action.

[Combat Talk Radio]

DAZN had the right idea but the wrong implementation.

Instead of trying to copy WWE Network (which eventually just had to throw the towel and sell of to Pea'cawk'), they should have just been smarter with the price model.

Charge $29.99/month.

With that you build up "credits" that you can then use to watch an actual PPV event - any big name star at that point - and then you limit the PPV to once per quarter. That way you're not saturating the market.

So say you do that and then you get $10 credit every month towards the PPV if you choose to watch it. If you don't choose to watch any PPVs (which is highly unlikely) you still get access to not only the midtier boxing but the MMA and other sports that DAZN features - but now you have enough in the price that you don't need to jack it up later. You can also offer some side deal where credits could be used towards tickets if you're local to the event or something.

Even Amazon learned a hard lesson with Prime, which I discontinued the moment Wally came out and "nope, free 2 day without a membership".

It's NOT THE RIGHT ANSWER to rock bottom the monthly price. It never was. People needed to understand - you get what you pay for.

[Shadoww702]

Michael Montero pointed this out on his podcast:

people who have been loyal to DAZN aren’t actually getting a discount at $60. When you think about it, the people who are ordering the PPV for $80 and getting a free month of DAZN as part of the deal are paying what we are paying.

Lying pieces of shit can’t throw us a bone and go $20 or even $10 cheaper with the PPV. I will no longer criticize anyone who goes team stream after this.

He also pointed out they dont have clearly enough boxing podcasts on DAZN. Which is beyond dumb

[macmike100]

Humbly never DAZN.

[sidefx996]

Michael Montero pointed this out on his podcast:

people who have been loyal to DAZN aren’t actually getting a discount at $60. When you think about it, the people who are ordering the PPV for $80 and getting a free month of DAZN as part of the deal are paying what we are paying.

Lying pieces of shit can’t throw us a bone and go $20 or even $10 cheaper with the PPV. I will no longer criticize anyone who goes team stream after this.

Exactly. I don't think people will make too big of a deal about paying a little extra for the big fights but make it at a price that shows some loyalty and appreciation to the people who have been there since the beginning. It also ****s on all those great second and third tier (no disrespect meant) fights and fighters people may not otherwise watch because now a lot of people are going to cancel their subscriptions and hence no have access to those and just pay for the couple big pay per view fights (or just say F-it and find another hobby).

[richardt]

That's one big OOOPPPSSS! It's too bad top boxers get more money than a town center bank holds for just one fight. I knew that business model wouldn't hold while paying out huge sums to a top PFP boxer.

[TonyRespectful]

All you dummies aren't paying attention. Markowski said wait a year and compare value.Dazn ain't going nowhere. Canelo _Bivol will do 1 million plus ppv as will Golovkin 3.Meanwhile Tank,Errol etc. Would cream themselves for 400,000

[ELPacman]

Um, so can boxing get back on regular TV AND we have to pay for PPV like before? This is crazy that boxing at this point is behind a paywall. Unless you pay, you cannot see ANY of it. When's the last time ESPN had a free fight? Talking about regular, not Plus... How can you attract a new audience if a kid can't even stumble upon a fight on regular cable like in the past?

[richardt]

The only PPV quality fights are on the level of a Spence vs Crawford, assuming he beats Ugas. Like I have always maintained, the worst of PPV began when Julio Chavez Jr. headlined a PPV against pedestrian opposition. That's when the sht went downhill! Whats more damaging is now some online channels have $19 PPV's with fighters no one has even heard of! Boxing's glory days were when big fights were on Wide World of Sports and future champs where on NBC/CBS, and PPV's were SUPERFIGHTS on closed circuit like Leonard vs Hearns, and then on TV not long after as a PPV like HBO, etc.

[champion4ever]

Well at least to me; It appears that DAZN just may be on their way out of business. I knew that business model couldn't last in these tough economic times we are living in. Who is going to pay that type of money for shitty fights on an streaming app and then to top it all off by overcharging the consumer/subscribers an additional $60 fee each and every time to watch a Canelo Alvarez mismatch. Have fun with that shit!