Comments Thread For: DAZN's Markowski On PPV: We're Humble, Honest Enough To Admit We Got That Wrong

[roademier]

I didn't renew once they were talking about having PPV's a couple of months ago but I did enjoy it and thought it was a good value at the time.
Just have to find a way to see Chocolatito this Saturday.

[IronDanHamza]

Now Eddie Hearn can come out and admit the same.

Since he's trying to revise history and say "I never said PPV was dead" when it's literally on camera multiple times.

[LAchargers373]

All you dummies aren't paying attention. Markowski said wait a year and compare value.Dazn ain't going nowhere. Canelo _Bivol will do 1 million plus ppv as will Golovkin 3.Meanwhile Tank,Errol etc. Would cream themselves for 400,000

It ain’t doing close to 1m no one has DAZN is fundamentally flawed. No one has DAZN app on their TVs. It’s cool if u wanna watch soccer on ur phone while u riding the underground but I can do that for free on hundreds of streaming sites. To think anyone would buy a subscription to watch a canelo fight is a losing strategy. No one will even buy the PPV cause like I said if anyone wanna go the internet to watch it why pay 90$ to watch it on my phone or computer when u can do that for free. Showtime PPV has the advantage of being on actual tv. You don’t have to buy showtime to watch a showtime ppv just one charge I can watch on my tv and pvr it and watch it again. You can’t do none of that on that on DAZN. Hearn stole this dudes money to pay canelo and GGG(who no one cares about) hundreds of millions to fight bums like yildrim and steve rolls. Now he gonna pay Canelo 50M to get his ass kicked by bivol in a fight no one will watch. Rematch will do numbers tho

[Robertthebruce]

Yes you were wrong....the Yanks love paying PPV

[BustedKnuckles]

Folks need to stop taking these initial promotional campaigns seriously. DAZN was trying to make an imprint in the US market so they said PPV was dead and went on a crazy spending frenzy. Not all that dissimilar to other startups but eventually you need a return on your investment. How exactly is DAZN supposed to make any money without PPVs? They have been unable to secure other big sports leagues rights so it is only boxing and boxing is a niche sport. Without PPV, they will continue losing more and more money. You are guaranteeing Canelo 160M in 2022 alone. No amount of subscriptions will get you to that amount and that isn't even bringing up the operating costs, his opponents purses and other cards.

Boxing is an expensive sport to be a fan of but it is what it is. Clearly combat sports will not get invested in like the NFL, NBA etc. So it comes down to just how much you are willing to spend. Luckily for those who don't want to pay for PPVs or just simply can't afford them, there are other avenues to watch the fights. It is what it is.

Well at the time, it wasn't obviously a promo price. But that seems to be clear now, in the sense that the price may or may not change, but the content you receive for the sub price probably will.

How are they supposed to make money without PPVs? Well, that sub price. That was the idea, or at least it seemed to be the idea. Maybe they planned it that way or not. According to his statements, they planned it that way. I sure hoped it would succeed and stay that way.

All I know is, I'm already tired enough of Mr Big Name vs Bob Smith. If they start showing Mike Jones vs Bob Smith, I'll spend my bucks elsewhere.

If only I could have kept some of the cool things from the 80s, like free big name boxing... sigh

[sicko]

I respect that honestly but it had to be said publicly because it does look bad to go from "PPV Is Dead" "PPV Is So Screwed" to now rolling out PPV just a couple years later

I stand by my prediction that DAZN ultimately cashes out and sell the APP because this is not sustainable and boxing is not popular enough to build up a huge Subscription Base they need to sustain

[ifc]

I have the yearly $99 sub from DAZN but they only have boxing and a few mma cards in the U.S. When they raise the price to $150 yearly and add on ppv costs the U.S. market will be dead for them.

[DClefthook]

I don’t think it’s dead much as it is over utilized. There are only about 4-6 fights generally in a year that should be ppv events.

The shows aren’t “flops”. They were never going to generate sales above 300k but the fact they might sell 100-150k means they do generate some revenue.

What I think needs to be done is what Fishnets used to do- fight 3 times a year, with one on non PPV and then 2 major events.

For example- Tank v Rolly should be on Fox or sho, then Tank v Russell and Tank v Loma/Haney/Garcia should both be ppvs.

PPV will never be dead but it is being used to much by too many networks. People think that a successful PPV has to generate PPVweather numbers. That's not true. The average PPV event that can do around 400k buys, including bars and restaurants, will generate about 13 milly. That's a successful number for someone like Tank or Spence because they're not getting the lions share like Canelo or Mayweather, so the network still turns a profit. To be a super PPV star you not only have to be a great fighter but your life outside the ring has to be that of a movie star. That's the only way it works. If you look at the top 55 PPV events over the last 25 yrs it's all 1) WrestleMania 2)UFC and 3) boxing. In all 3 sports the top 55 PPV events are dominated by the same names over and over again. In WrestleMania it's Triple H, the Rock, John Cena, Stone cold, Brock Lesnar. In the UFC it's Conor, Rousey, Silva and again Brock Lesnar. In boxing it's just a handful of boxers that generated all the revenue. Canelo, Paqman, ODLH, Holyfield, LenOX Lewis, Mike Tyson, Sugar Shane and of course your boy PPVweather. All those guys are great in their craft but are also larger than life outside of the ring. There are only 2 larger than life boxers right now in America and that's Canelo and Wilder, and they are nowhere near popular enough to do 4.6 and 3.2 mill buys. With all this nonsense going on with one fighter (Canelo) holding up the entire sport, hopefully this will be the last boxing diva and we can get back to normal. You're right Fishnets did used to do that and we loved it. Hopefully Oscar will take his business to Showtime so we can get all those fights you mentioned.

[KTFOKING]

Well at the time, it wasn't obviously a promo price. But that seems to be clear now, in the sense that the price may or may not change, but the content you receive for the sub price probably will.

How are they supposed to make money without PPVs? Well, that sub price. That was the idea, or at least it seemed to be the idea. Maybe they planned it that way or not. According to his statements, they planned it that way. I sure hoped it would succeed and stay that way.

All I know is, I'm already tired enough of Mr Big Name vs Bob Smith. If they start showing Mike Jones vs Bob Smith, I'll spend my bucks elsewhere.

If only I could have kept some of the cool things from the 80s, like free big name boxing... sigh

But you can't get enough subs to pay for what you put out. The goal was to enter the US market in boxing and then get rights to the NFL or NBA etc. That did not happen so they had to pivot. You can't just continue losing billions of dollars without trying something different.

[DClefthook]

But you can't get enough subs to pay for what you put out. The goal was to enter the US market in boxing and then get rights to the NFL or NBA etc. That did not happen so they had to pivot. You can't just continue losing billions of dollars without trying something different.

The funny thing is they came over here thinking they really had a shot of getting the NFL or NBA all because they had a billionaire owner. In 2018 they really convinced themselves that they were gonna go wave all that money in front of PBC fighters and put Haymon out of business. Then they would step to the NBA and NFL and tell them that DAZN's owner is a billionaire and they would have to get on their knees and beg for mercy. Fast forward to 2022 and these fools have finally woke up from that dream they were having. Idiots!