Comments Thread For: DAZN's Markowski On PPV: We're Humble, Honest Enough To Admit We Got That Wrong

[The Big Dunn]

Silence

I am requesting that this new poster- who is believed to be Frankie2jabs aka the DAZN intern, please come in and repent.

Many of us tried to tell you PPV wasn’t going to die and that DAZN was going to go this route.

[removed]

DAZN is a disaster, i bet Eddie Hearn is regretting his decision to leave Sky Sports.

[Liondw]

I wonder if it is sustainable, to pay Canelo and his opponents that huge kind of money, pay-per-view or not.

I guess there won't be controversy at least as they are funded by a Ukranian billionaire, not a Russian billionaire.

[Jsmooth9876]

Guys, the reality is the thriving internet age being a gamechanger, people, particularly u30s, watch programmes unrestricted by TV schedules, whenever the hell they want.
DAZN came along fully understanding this, but not the fact that the way sports and sports figures are funded these days is ****ed, and is no good for fans, especially not for attracting new ones among younger demographics.

Instead the commercial overlords of traditional sports, who are experiencing some crisis and losing their minds at declining lost revenue, have totally misread this, thus forcing solutions to problems that don't exist instead of ones that do. Yeah, young people watch a lot of programs on apps, but that doesn't mean they're suddenly gonna be interested in live sports just because its on an app.

I mean, its live: it completely missed the selling point of Netflix!


Or in the case of football (soccer), an NFL-inspired, Europewide franchise system where the big names and players face each other regularly, so these young people with short attention spans, "BECAUSE OF SOCIAL MEDIA", can get on their "SnapBooks" and "TikChats" to say **** like, "OMG, can't believe its Ronaldo vs. Messi for the 8th time this month".

But their stated target demographic can easily sit through 8hrs of a series straight, with the curtains closed. So where the **** did this short attention span argument come from?


Such ideas arise from a fundamental misunderstanding of the real problem. If I was a sports exec, I'd like to think (Though being rich as a funny way of making you insane) I'd probably not be coming up with ham-fisted gimmicks to attract DA YOUTH, and look at the reasons they're not attracted in the first place.

My guess: this latest generation grew up in the post-2008 crash, and, like most of us, have worse living standards than before.
Difference is: we were already into boxing by 2008, THEY WEREN'T.
The formative years are typically when you start enjoying ****, and this generation's formative years have been and gone in a time when everyone was getting paid less and paying out more. These mother ****ers ain't gonna start paying £80 to watch Keith Thurman, who they've never heard of, against some random schmuck. Even those of us who love boxing won't do that. But equally, they're not gonna pay £10 a month to stream a sport they don't even love. Why the hell would they?


Understand the problem properly, not superficially, and we might see the need is to make sports, inc. boxing more economically appealing, just in time to snag the next generation, but also to benefit us right here and now.

The biggest issue they have is choosing to go all in on boxing which is a niche sport at best nowadays. Live sports will always be a huge draw if the sport is popular and boxing is not anymore.

[Jsmooth9876]

Silence

I am requesting that this new poster- who is believed to be Frankie2jabs aka the DAZN intern, please come in and repent.

Many of us tried to tell you PPV wasn’t going to die and that DAZN was going to go this route.

PPV is as good as dead minus huge fights. Nobodies buying anything but the biggest events at this point. So many of these shows are huge flops.

[PeepeePoopooMan]

They probably would of been able to pull it off if it wasn't for the pandemic and overpaying the shlt out of fighters.

Now if only haymon would apologize for lying about bringing free boxing back to t.v

[Southpawology]

They had it planned all along. The Good ol bait and switch.

[The Big Dunn]

PPV is as good as dead minus huge fights. Nobodies buying anything but the biggest events at this point. So many of these shows are huge flops.

I don’t think it’s dead much as it is over utilized. There are only about 4-6 fights generally in a year that should be ppv events.

The shows aren’t “flops”. They were never going to generate sales above 300k but the fact they might sell 100-150k means they do generate some revenue.

What I think needs to be done is what Fishnets used to do- fight 3 times a year, with one on non PPV and then 2 major events.

For example- Tank v Rolly should be on Fox or sho, then Tank v Russell and Tank v Loma/Haney/Garcia should both be ppvs.

[NachoMan]

Pretty sure that's the kid from Jerry McGuire.

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[Rip Chudd]

Glad they can come out and admit they were wrong. Now they need to prepare to feel the backlash as people cancel their subscription and start streaming their crap for free. On top of those that pay monthly, which is 20 bucks, they aren't getting any discount for PPVs, even those that pay yearly as they'll have to fork over 60 bucks per PPV on top of the 100+ they pay annually. No thanks. Their catalog of fights aren't even worth it