Originally posted by Jab jab boom
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It's a business. They all work together. There are too many young guys coming up all at once to get them all a real belt and promote them properly, so the powers that be in the sport came up with some loopholes and controversies to promote everyone and generate articles every day.
Same thing happens on CNN and all the news channels all the time. They call it a wedge issue. Something to drive a wedge and force people to pick a side. Before the WBC and Lomachenko did what they did, barely anyone cared about Haney, or had heard about Haney. But because of this controversy, it created a wedge issue. Whose side of the story do you support, Loma or Haney? Who is the real WBC franchise, Loma or Haney? It suddenly gave Haney a claim to being on equal footing with a P4P star in Lomachenko, despite doing nothing so far. Great promotion! But he couldn't have done it without Loma and the WBC doing what they did.
I remember when GGG's career was going great, he was basically on top of the sport, his team had effectively marketed him as the most avoided boxer in the sport who would fight anyone from 154 to 168. But then suddenly, for no reason at all, Abel Sanchez, when he was still Team GGG, went on one of the most pro-black boxing podcasts to do an exclusive interview where he said GGG may never face Charlo, and made GGG sound scared of Charlo. Why? What benefit was this to GGG, or to Abel? Why would he even go on that podcast to start with, instead of a more objective podcast with a bigger audience too, let alone go on that podcast and then make GGG sound like a ducker?
It helped promote Charlo. GGG fans don't listen to that podcast. But PBC fans do. So by making GGG sound scared only on that podcast, it fueled PBC fans hate for GGG, and made them think, "I can't believe GGG's fans support this guy! What is wrong with them! They must be racists to support him despite this!" When in reality, 99% of GGG fans never even saw that "side" of Team GGG because they only showed that side to the PBC fans. It's just like the CNN audience gets brainwashed to hate one side, and the Fox News audience gets brainwashed to hate the other side. The different narratives are purposefully delivered to different audiences in order to split the audience. Abel's interview created a wedge. It gave the PBC fans a reason to hate GGG, although it didn't really help GGG's marketability overall because it still made him look bad to his fans that heard about it. Likewise, it gave them a reason to like Charlo, and root for Charlo. "If GGG is afraid of him, then he must be the goods after all!" It helped promote Charlo.
The whole sport is like a big club in my opinion. Some play the baby face (GGG), and some play the heel, just like in WWE. And of course, baby faces and heels have to pretend, publicly, to hate each other, and be in competition with each other. But in reality, at least in my opinion, they are all working together. The same thing Abel Sanchez did for Charlo, Carl Froch and others did for GGG. "GGG hits like a mule. Swerve him like a plague!" Why would a 168 champion with a fanbase publicly announce that he is scared of a 160 pounder? How does that benefit him at all? Of course it doesn't, but it sure helped promote GGG and give him this aura of invincibility! Billy Joe Saunders said GGG would beat him and Eubank Jr in the same night. How does that benefit Billy to say that about a competitor in his own division? It doesn't, but it helped to promote GGG!
It's a big club, and we aint in it. The only thing faker than the social media feuds and "political moves" are the fights themselves.
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