I don't know for a fact but I think they intended to be a legitimate presence in boxing but they overpaid for alot of talent that didnt have the ability to generate additional subscriptions. Canelo cost a fortune but he typically fights twice a year and people will probably cancel their service in between fights.
I think one problem is that they placed the wrong people in decision-making positions and assumed throwing money around would solve the politics and nuance of the sport. Additionally, they probably over-estimated the US market for boxing.
I'm no fan of the PPV model but it is an easier sell to entice casuals. The subscription service needs larger, more consistent numbers than what they were getting. They had a huge overhead and in order to generate sales, they got desperate looking for the additional subscription surge (e.g. youtube fights and waiting for UFC fights to end before allowing Canelo to fight Kovalev).
That's my opinion anyway.
I think one problem is that they placed the wrong people in decision-making positions and assumed throwing money around would solve the politics and nuance of the sport. Additionally, they probably over-estimated the US market for boxing.
I'm no fan of the PPV model but it is an easier sell to entice casuals. The subscription service needs larger, more consistent numbers than what they were getting. They had a huge overhead and in order to generate sales, they got desperate looking for the additional subscription surge (e.g. youtube fights and waiting for UFC fights to end before allowing Canelo to fight Kovalev).
That's my opinion anyway.
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