This is DAZN's opportunity to squeeze Canelo in more ways than one.
Force him into the fights that DAZN want - and not the soft touch ones that Canelo is looking for like Jack Ryder or that Japanese dude.
If Canelo goes on a losing streak, their subscribers drop and they can use that to break the Canelo contract and then force him to re-enter negotiations at a much lower price.
The golden rule is; who owns the gold makes the rules. This is a golden opportunity for DAZN to start courting other stars and building other stars. Putting their eggs in the Canelo basket was always a dumb move; he has no cross-over appeal and does not speak English. That immediately limits his marketability.
Force him into the fights that DAZN want - and not the soft touch ones that Canelo is looking for like Jack Ryder or that Japanese dude.
If Canelo goes on a losing streak, their subscribers drop and they can use that to break the Canelo contract and then force him to re-enter negotiations at a much lower price.
The golden rule is; who owns the gold makes the rules. This is a golden opportunity for DAZN to start courting other stars and building other stars. Putting their eggs in the Canelo basket was always a dumb move; he has no cross-over appeal and does not speak English. That immediately limits his marketability.
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