DAZN has become a regional app that caters to Mexican fans

[Motorcity Cobra]

Their fights appeal to Southwest/West coast fans with Mexicans and Mexican-American fighters being the main focus.

Even for the Danny Jacobs fight they brought Chavez Jr off his couch to sell subs and tickets.

Interesting strategy.

[_Rexy_]

don't forget youtube fights.

[champion4ever]

I can't blame them. Without Canelo Alvarez DAZN wouldn't have that may subscribers. In other words, Canelo is carrying that online streaming app virtually by himself.

[champion4ever]

don't forget youtube fights.

Oh yeah, I almost forgot.

[Rip Chudd]

Good on them as Mexicans buy fights

[FannonOG]

That's why it will never grow.

[Inspired]

partially true, given a lot of mexicans subbed for the ruiz fight and to watch canelo, so giving them more mexican fights makes sense. However they also have Michael Hunter, Anthony Sims jr, Daniel Jacobs, Andrade, Devin Haney, Maurice Hooker, Tevin Farmer, Ammo Williams, Otha Jones etc. Didn't they just offer Charlo a fight vs Andrade? $100m? Tank Davis $5m? We've seen Shield's fight on dazn a few times, she switched over because Salita fell out with Eddie Hearn after the Miller drug fail, so she's on pbc cards now.
We also saw Regis Prograis, in the UK..but still on dazn right? Jessica Mccaskil was on a few months back.

Furthermore, Mikey Garcia only recently signed, so it was natural EH wanted him a decent fight at Welterweight..and Jessie Vargas made perfect sense (who else does he have there at a good level?). I don't think that was a case of 'targetting mexican fans' per se.

[asgarth]

like clockwork lmao.

I know you will argue that only the US matters, but DAZN also offers boxing from the
- UK
- Italy and now also
- Spain

Granted, that italy and spain can't produce big cards, because their talent pool is limited, but I give credit to Matchroom/Hearn for developing boxing in those countrie and hope they will launch Matchroom Germany in the near future. It certainly makes boxing more internationally.

- They werent able to get any of the popular black fighters from PBC, but it's not like they didnt want those fighters. They tried, but didnt suceed.
Still, they got Haney, Andrade, Farmer, Hunter and Hooker and have prospects like Austin Williams, Anthony Sims Jr., Otha Jones and Charles Conwell.

- they bought the rights for the WBSS, which is not catered to mexicans and mexican-american fighters.

- The three flagship boxers of DAZN are Canelo, Joshua and Golovkin. Only one is mexican.

- They also have a fair share of eastern europeans boxing on DAZN: Golovkin, Usyk, Povetkin, Kuzmin, Bivol, Hrgovic, Gassiev. Plus their prospects: Giyasov, Yeleussinov, Madrimov.

- those youtube circus fights are catered to a younger audience who might (maybe not) get interested in boxing.

[The Big Dunn]

I understand DAZN initial strategy, get the most popular fighter and get gbp since they all cater to Mexican fans. Smart move imo.

I think they realized after some time that without African American fighters they couldn’t tap into that base of fans, a group that has shown a willingness to spend money on boxing when fighters from our community are given the spotlight.

DAZN has tried to correct that with huge offers for African American fighters but these people aren’t dumb- they know the money comes with strings attached.

Boxers are carefully weighing going to DAZN to fight a DAZN fighter where the promoter hand picked the venues, judges, ref and had complete control of the event. That is a recipe to get robbed.

You can’t just throw money at boxers and expect them to jump. They want control and power just as much as money and DAZN can’t give them that.

[Motorcity Cobra]

partially true, given a lot of mexicans subbed for the ruiz fight and to watch canelo, so giving them more mexican fights makes sense. However they also have Michael Hunter, Anthony Sims jr, Daniel Jacobs, Andrade, Devin Haney, Maurice Hooker, Tevin Farmer, Ammo Williams, Otha Jones etc. Didn't they just offer Charlo a fight vs Andrade? $100m? Tank Davis $5m? We've seen Shield's fight on dazn a few times, she switched over because Salita fell out with Eddie Hearn after the Miller drug fail, so she's on pbc cards now.
We also saw Regis Prograis, in the UK..but still on dazn right? Jessica Mccaskil was on a few months back.

Furthermore, Mikey Garcia only recently signed, so it was natural EH wanted him a decent fight at Welterweight..and Jessie Vargas made perfect sense (who else does he have there at a good level?). I don't think that was a case of 'targetting mexican fans' per se.

You named a lot of fighters that proved what I said to be true. None of those non Mexican fighters you named are the focus at DAZN.