The PPV market has been successful? I thought lots of them were very disappointing?
In any case, measuring PPV buys isn't giving a comparison with DAZN.
No subscription service operates in the same way that you measure a PPV's success. They look at metrics like new subscribers, future customer value, churn rate etc. PPV is like buying a house - a one off transaction. A subscription is ongoing, like signing up for utilities.
These businesses have a value based on the subscribers in hand and the rate they are growing and losing people. They can forecast where those metrics can take them. They can adapt based on where they are performing well or otherwise.
Subscription is where it's at. Or at least where it will be at.
And it's all targeted at us, the consumers. How can any boxing fan think that's a bad idea
In any case, measuring PPV buys isn't giving a comparison with DAZN.
No subscription service operates in the same way that you measure a PPV's success. They look at metrics like new subscribers, future customer value, churn rate etc. PPV is like buying a house - a one off transaction. A subscription is ongoing, like signing up for utilities.
These businesses have a value based on the subscribers in hand and the rate they are growing and losing people. They can forecast where those metrics can take them. They can adapt based on where they are performing well or otherwise.
Subscription is where it's at. Or at least where it will be at.
And it's all targeted at us, the consumers. How can any boxing fan think that's a bad idea
You went from saying that boxing should be on Network TV and that would the saviour to now saying it's good that it's on premium cable and PPV.
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