the networks are the primary reason he's getting "hype"
that's how this works
but to asnwer your question of, "why does he appeal to people / why do people think he's the goods?" it's the power. power is easy to recognize in a young fighter. lopez knocks people out. you can tell the first time he hits these guys that they change their gameplan and they don't want to get hit again. it's easy for a casual fan or a hardcore fan to fall in love with punching power. it's hwat makes this sport exciting and terminal.
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