DAZN thinks it can pay more than PPV (it's effectively just a different PPV model, ie app subscription you can turn off and on). So PPV is not the be all and end all. There are plenty of ways to get the money from the consumer.
Would the Miller fight pay Joshua as much on SHO PPV? It's nowhere near is it?
So there is a way to maximise revenue for the fighter beyond traditional PPV. It's being demonstrated right in front of you.
If we're talking about mega fights then that debate has still to be settled. What we do know is that a subscription service (DAZN) could offer $40M for Wilder. Were they offering $60M for Joshua then? Guesstimate numbers but $100M sounds pretty close to the mark to me. Especially given what SHO PPV generated for Wilder/Fury.
In terms of what's happened with Joshua to date, I'd also say he's earned pretty well on UK Sky and Sky PPV.
He could have spent that time "building profile" in the US by fighting on regular Showtime. But then he'd have earnings like Deontay wouldn't he?
There's a shift in the game here. In fact it's the same shift that every single industry around the world is experiencing. Whether DAZN succeeds or fails - it's Digital Disruption having a very real impact on the sport.
And if all else fails, Joshua can just go to PPV for his mega fights.
Would the Miller fight pay Joshua as much on SHO PPV? It's nowhere near is it?
So there is a way to maximise revenue for the fighter beyond traditional PPV. It's being demonstrated right in front of you.
If we're talking about mega fights then that debate has still to be settled. What we do know is that a subscription service (DAZN) could offer $40M for Wilder. Were they offering $60M for Joshua then? Guesstimate numbers but $100M sounds pretty close to the mark to me. Especially given what SHO PPV generated for Wilder/Fury.
In terms of what's happened with Joshua to date, I'd also say he's earned pretty well on UK Sky and Sky PPV.
He could have spent that time "building profile" in the US by fighting on regular Showtime. But then he'd have earnings like Deontay wouldn't he?
There's a shift in the game here. In fact it's the same shift that every single industry around the world is experiencing. Whether DAZN succeeds or fails - it's Digital Disruption having a very real impact on the sport.
And if all else fails, Joshua can just go to PPV for his mega fights.
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