What PBC, DAZN & ESPN need to do....
Collapse
-
Ppv
Everyone deserves to have an opinion but...Between FOX & SHO, PBC will automatically assume the #1 spot. The FOX shows will have so many more viewers than the ESPN & DAZN shows that it won't even be close.
ESPN will automatically assume #2. The ESPN shows will have so many more viewers than the DAZN shows that it won't even be close.
There's nothing DAZN can do to be #1 unless they spend so much money for so many years that it drives up purses to the point that FOX, SHO & ESPN pull out of the sport.
The problem is that if DAZN was willing to spend that kind of money for that many years, chances are they'd be able to nab a more important sport than boxing by that point and it'd be a waste to spend all that money to control a sport so much less important than the other options.
1. I can't agree as a DAZN user. They are the only one's consistently showing international talent and also exclusively show the World Boxing Super Series. They do a good job of providing non-fight content like interviews as well.
2. ESPN/Top Rank has 3 big names in the sport (I'm giving Zurdo the benefit of the doubt) They have no big names for those big names to fight. Lomachenko's fight will determine whether they do PPV or not, since Crawford - Benavidez did well wo/ PPV.
3. PBC did make themselves more relevant with the FOX deal and that may be indication of Showtime exiting boxing too, but the problem with PBC has just been that their fighters are way too inactive. That is the real key between their success.
DAZN is #1. They have too many champions, they have Fraudnelo and it's only $10
PBC is #2 just based on the FOX deal
ESPN is #3. They just don't have enough name fighters to be higher and ESPN as a network has lost a lot of support and following after layoffs and their Disney ownership.Comment
-
Why does viewership matter? Surely the correct question is who will have the best boxing content? It will be between DAZN and PBC and the success of PBC will largely rely on their ability to create PPV fights that people want to watch. Even with the FOX deal they don't have the money to compete with DAZN putting the fights on without the extra PPV revenue.Between FOX & SHO, PBC will automatically assume the #1 spot. The FOX shows will have so many more viewers than the ESPN & DAZN shows that it won't even be close.
ESPN will automatically assume #2. The ESPN shows will have so many more viewers than the DAZN shows that it won't even be close.
There's nothing DAZN can do to be #1 unless they spend so much money for so many years that it drives up purses to the point that FOX, SHO & ESPN pull out of the sport.
The problem is that if DAZN was willing to spend that kind of money for that many years, chances are they'd be able to nab a more important sport than boxing by that point and it'd be a waste to spend all that money to control a sport so much less important than the other options.Comment
-
Fox is in more homes but that doesn't automatically translate to viewership, especially if they aren't putting on compelling fights people want to seeComment
-
But what's the point of having content when no one sees it?
It can go both ways.
PBC and ESPN have the biggest lead in that regards.
DAZN is cool but it doesn't need to attract the boxing fans, they've already got it. It needs to attract the non-boxing fans.Comment
-
I get your point, and viewers mean something.
But I remember a time not too long ago when HBO would destroy Showtime week-in and week-out when it came to viewers. But we all said they were failing...because they were failing...because we knew the number of viewers should be analyzed in the context of a platform's size, its other programming and its potential for growth.
If Fox loses 75% of its viewers every time boxing comes on, that's a massive failure, despite the total number dwarfing DAZN or whomever else.Comment
-
That's totally different. People know about SHO. No one knows about DAZN.I get your point, and viewers mean something.
But I remember a time not too long ago when HBO would destroy Showtime week-in and week-out when it came to viewers. But we all said they were failing...because they were failing...because we knew the number of viewers should be analyzed in the context of a platform's size, its other programming and its potential for growth.
If Fox loses 75% of its viewers every time boxing comes on, that's a massive failure, despite the total number dwarfing DAZN or whomever else.Comment
-
Same applies though. Showtime has been around years and is more than just boxing. DAZN has been about a few months and has primarily been boxing. Clearly showtime will be better known, the challenge for DAZN is to increase publicity and exposure - short term is always likely to be loss making.Comment
-
So lets say Showtime/FOX have more viewers for their normal fights. But DAZN's big fights have more viewers than SHO/FOX PPV's. Who wins? You can't compare the 2 as they're 2 completely different product offerings. The only valid question from this thread is which network will produce the best fights.Comment
Comment