How good the talking is in the build up is way more important than how good a fight is.
The fight itself isn't what draws. It's the fans' imaginations about how great it's going to be. Even if Fury loses a ho hum decision, he can say he was still a little rusty. He can say the judges were biased. He can say a million things. Wilder going to the UK for a rematch would be a big fight even if the first fight isn't great. It's also the fight that would pay both fighters the most except for fighting AJ.
The fight itself isn't what draws. It's the fans' imaginations about how great it's going to be. Even if Fury loses a ho hum decision, he can say he was still a little rusty. He can say the judges were biased. He can say a million things. Wilder going to the UK for a rematch would be a big fight even if the first fight isn't great. It's also the fight that would pay both fighters the most except for fighting AJ.
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