I don't know how big a fight Khan-Brook is on it's own, and I don't know how well Anthony Joshua can sell a 2am fight.
I think putting the events together helps guarantee that the Joshua-Klitschko PPV number gets matched (which I don't think they draw separately), which is the near term goal.
Split it up, this next bit is just for argument's sake (no idea what business is done), and you've got a million homes for Joshua's US fight on Box Office at 2am and then another 700k-1m for a catchweight fight between Khan and Brook.
Put the shows together, and 2m homes in the UK is quite likely. Maybe I'm underestimating the appeal of the Brook-Khan fight, but I doubt that Joshua sell anywhere near 2m homes at 2am, and seriously doubt Brook-Khan sells anywhere near a million homes.
Could be entirely wrong, but that's how my analytical mind sees it.
I think putting the events together helps guarantee that the Joshua-Klitschko PPV number gets matched (which I don't think they draw separately), which is the near term goal.
Split it up, this next bit is just for argument's sake (no idea what business is done), and you've got a million homes for Joshua's US fight on Box Office at 2am and then another 700k-1m for a catchweight fight between Khan and Brook.
Put the shows together, and 2m homes in the UK is quite likely. Maybe I'm underestimating the appeal of the Brook-Khan fight, but I doubt that Joshua sell anywhere near 2m homes at 2am, and seriously doubt Brook-Khan sells anywhere near a million homes.
Could be entirely wrong, but that's how my analytical mind sees it.
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