I don't think they positioned him, it just happened. I remember Hearn gave an interview in the early days where even he was shocked by the tv numbers, social media hits, and ticket sales. I remember Hearn saying Joshua-Whyte outsold Quigg-Frampton x4 his first headline ppv.
That may not seem shocking today, but at the time it was. Frampton is a star, and Quigg is huge in Manchester, the build-up was heavily publicised, it was a proper fight, unification, bad blood, crowd pleasing styles.
Joshua-Whyte was for the damn commonwealth title! Dont get me wrong it had a good build up too, Whyte sold it, and it was heated, but I think from that point they knew they had a commercial freak on their hands. I think heavyweights always have a one up with casuals.
That may not seem shocking today, but at the time it was. Frampton is a star, and Quigg is huge in Manchester, the build-up was heavily publicised, it was a proper fight, unification, bad blood, crowd pleasing styles.
Joshua-Whyte was for the damn commonwealth title! Dont get me wrong it had a good build up too, Whyte sold it, and it was heated, but I think from that point they knew they had a commercial freak on their hands. I think heavyweights always have a one up with casuals.
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