Comments Thread For: Hearn: Wilder, Parker Do Not Warrant a 50-50 Split With Joshua!

[Scipio2009]

Joshua sells out stadiums but not in the US. He is a draw over there - not here. So, if he needs to take a greater % of the money (tickets and pay per view) in UK, yes he should. However, the opposite should apply for Wilder here.

This is my recommendation:
UK (tickets + ppv): Joshua (60%) and Wilder (40%)
US (ppv): Joshua (40%) and Wilder (60%)
Anywhere else: Money split 50/50 (worse case: 55/45 for Joshua)

Eddie cannot eat his cake and have it. 1 US PPV usually is equivalent to 3 - 5 UK PPV. Don't know why Eddie is acting like Joshua is big everywhere - he isn't. I still believe they make more money fighting in the US than in the UK irrespective of the 90k stadium. the ticket prices in the US are also more expensive. Lastly, if this happens in Vegas, the taxes are reduced (no state income taxes at least) compared to a place like NY.

The above ratio is what I consider fair - both sides can co-promote. All the fans want is for the fight to happen and not be throwing breadcrumbs at Wilder because of pathetic Eddie.

Splitting everything in the traditional way, in terms of this fight, isn't all that easy a breakdown to be honest.

65/35 Joshua to 60/40 Joshua is likely a fair split of the final fighter's take, but the breakdown needs to make sense.

Joshua/Matchroom Sport should end up with the UK/Europe TV rights, full stop; they've built that market up and should be rewarded for that.

The issue comes when figuring out how to pay Deontay Wilder his fair split.

Both fighters get $1m off of the US live event, the venue allotment gets split 70/30 to Wilder/DiBella in Las Vegas, and then you go to the US PPV.

Matchroom opens the books to give an accurate estimate for what they believe they can draw for the fight on Sky Box Office, DiBella/MGM Resorts project out what they can expect on the live gate/event sponsors/etc for the fight, and then you can set the rates on the take from the US PPV.

Given the outside revenues, Wilder and Joshua have a ratio in place that gets the fighter's take to $20m Joshua/$10m Wilder (With Sky Box Office basically worth $10m, 30% of the live event worth $3m, and the $1m guarantee, this example would basically have a 70/30 Joshua split on the first 250k PPV buys, before dropping to 55/45 Joshua on any US PPVs beyond that point); any of the other TV money (Joshua should get the rights to Africa) you basically split 50/50.

If certain pieces outperform/underperform the final ratio will change, but at least you go in with an understanding on all sides.

[Scipio2009]

Err, they just did? The purse was roughly the same for the fight that just happened in Manchester; 1.5mil for parker, 1 mil for Hughie or something like that. With that said, I expect Hennessy Sports made a substantial loss on that, so your point does stand.



Isn't that exactly what they've done?

They have their PPV fanbase in NZ. They're trying to expand that fanbase and as nice as that would be to do it on TV, it's much easier to actually accomplish that by being there.

Maybe, but maybe not. Joshua got to a point in the UK... and then Matchroom Sport commited the resources needed to bringing better/better known fighters over. Gavern went over, Zambana Love went over, Kevin Johnson went over, and Joshua's performance brought Showtime into the fold.

Nothing is stopping Parker and his handlers from moving to an 8k-seat venue (before eventually moving to New Zealand's biggest indoor venue), getting Steve Cunningham, Bryant Jennings, or Later Kayode to come over ($500k should get them out there) and have the ring walk for the fight at 1:30pm/3:30pm local time (to get the times to better align for the US/UK).

Parker currently fights out of a 3k-seat venue. Rather than going around, hat in hand, why not try to make it undeniable in New Zealand first?

[keith_head]

Maybe, but maybe not. Joshua got to a point in the UK... and then Matchroom Sport commited the resources needed to bringing better/better known fighters over. Gavern went over, Zambana Love went over, Kevin Johnson went over, and Joshua's performance brought Showtime into the fold.

Nothing is stopping Parker and his handlers from moving to an 8k-seat venue (before eventually moving to New Zealand's biggest indoor venue), getting Steve Cunningham, Bryant Jennings, or Later Kayode to come over ($500k should get them out there) and have the ring walk for the fight at 1:30pm/3:30pm local time (to get the times to better align for the US/UK).



Parker currently fights out of a 3k-seat venue. Rather than going around, hat in hand, why not try to make it undeniable in New Zealand first?

Don't get me wrong he has a fan base but he's done about all he can in NZ. I think Australia would be a better market for him to move into but that doesn't seem to be happening since the rift between his promoters.

New Zealand culture reserves true worship until there's been international recognition on a world tour. Top professionals in sport, business, academia tend to earn their stripes overseas before returning with credibility.

[sotgoda]

Splitting everything in the traditional way, in terms of this fight, isn't all that easy a breakdown to be honest.

65/35 Joshua to 60/40 Joshua is likely a fair split of the final fighter's take, but the breakdown needs to make sense.

Joshua/Matchroom Sport should end up with the UK/Europe TV rights, full stop; they've built that market up and should be rewarded for that.

The issue comes when figuring out how to pay Deontay Wilder his fair split.

Both fighters get $1m off of the US live event, the venue allotment gets split 70/30 to Wilder/DiBella in Las Vegas, and then you go to the US PPV.

Matchroom opens the books to give an accurate estimate for what they believe they can draw for the fight on Sky Box Office, DiBella/MGM Resorts project out what they can expect on the live gate/event sponsors/etc for the fight, and then you can set the rates on the take from the US PPV.

Given the outside revenues, Wilder and Joshua have a ratio in place that gets the fighter's take to $20m Joshua/$10m Wilder (With Sky Box Office basically worth $10m, 30% of the live event worth $3m, and the $1m guarantee, this example would basically have a 70/30 Joshua split on the first 250k PPV buys, before dropping to 55/45 Joshua on any US PPVs beyond that point); any of the other TV money (Joshua should get the rights to Africa) you basically split 50/50.

If certain pieces outperform/underperform the final ratio will change, but at least you go in with an understanding on all sides.

Good points here, but see no reason why AJ should be at 70/30 for any location. Neither do I see one for Wilder.

Scenario 1: Fight in UK - that's what my proposal was based on: 60/40 for AJ on the overall in UK; 40/60 for AJ on the US PPV and associated revenues; 50/50 (maybe even 55/45) for AJ everywhere else. AJ is African but Wilder also has African background - I believe from Nigeria.

Scenario 2: Fight in Vegas (50/50 on ticket sales; maybe even 55/45 for AJ). 40/60 on US PPV for AJ; 60/40 for AJ on the overall in the UK, including UK PPV; and 50/50 (maybe 55/45) for AJ everywhere else.

[Scipio2009]

Good points here, but see no reason why AJ should be at 70/30 for any location. Neither do I see one for Wilder.

Scenario 1: Fight in UK - that's what my proposal was based on: 60/40 for AJ on the overall in UK; 40/60 for AJ on the US PPV and associated revenues; 50/50 (maybe even 55/45) for AJ everywhere else. AJ is African but Wilder also has African background - I believe from Nigeria.

Scenario 2: Fight in Vegas (50/50 on ticket sales; maybe even 55/45 for AJ). 40/60 on US PPV for AJ; 60/40 for AJ on the overall in the UK, including UK PPV; and 50/50 (maybe 55/45) for AJ everywhere else.

I gave Wilder the lion's share of the US live money to try and start to cover some of the money (assuming that Joshua's take on the UK TV will be at least $10m).

Once all the coin is counted, Joshua ending up with at least $20m, and Wilder ending up with $10m would seem to be sensible; if the fight ends up bigger than that, you can split things 55/45 on the upside (to Joshua in the UK, to Wilder in the US) and get the deal done

[TheBigLug]

Wilder should get a 5m flat fee as he is the b side which is his highest pay day to date

Joshua generates 20-30 times more revenue Than him

Wilder isn’t even a ppv star whilst Joshua is always on box office making 20m per fight

Wilder wouldn't even accept something around that to fight Whyte.

65/35 would be fair to get the fight done, and even that's being generous to Wilder if we're being realistic about who brings what to the table in terms of generating revenue.

[shaheed1972]

This is precisely why i think Parker & Wilder should fight each other FIRST. The winner would bring 2 belts to the table. 2 belts to AJ's two belts. They could have leverage for a 50/50 split or at min 60/40.

[sotgoda]

I gave Wilder the lion's share of the US live money to try and start to cover some of the money (assuming that Joshua's take on the UK TV will be at least $10m).

Once all the coin is counted, Joshua ending up with at least $20m, and Wilder ending up with $10m would seem to be sensible; if the fight ends up bigger than that, you can split things 55/45 on the upside (to Joshua in the UK, to Wilder in the US) and get the deal done

Got it. Thanks.

[kafkod]

Well, if they plan on doing this major press/media/television tour for this bout, then this fight will undoubtedly take place in Las Vegas and on ppv because the U.K. Market is just too small to host a major event as this.

They lack the mass marketing media of ppv television in order to distribute a fight of this magnitude. Therefore, this fight will undoubtedly take place in Las Vegas since that is where all the big money is.

In addition, I expect both guys to demand a minimum guarantee of at least $50 mil each. If this bout were to take place in the U. K. Then no doubt that Deonaty Wilder should be expected to receive shorts on the fight. However, if it happens in the U.S. Then he should expect to receive at least a parity of the purse split.

No way! AJ is a much bigger name than Wilder even in the States and he would deserve the lion's share of the money wherever they fought.

[kafkod]

Yep so Joshua can just ignore the biggest fight in his division and fight Pulev and Parker and then set up a huge fight with Hugey Fury right?

Why do you think AJ/Wilder would be a bigger fight than AJ/Parker?

Parker has a bigger fan base down under than Wilder has in the US and a higher profile worldwide. That's because Parker has always fought the best opponents he could get while Wilder turned down offers to unify with Wlad and carried on fighting journeymen.