i am not an inside man and i can't say what happened between the two parties, is it possible that GGGs team was making a lot of noise trying to get their name out there and then backed up from a dangerous fight... yes its possible, not the first time it happened in the history of boxing. However its also possible that they tried to make the big fights at 154 (Floyd) and 168 (Froch and Chavez), failing to make the big money fights they decided to unify 160 where the big fights are starting to happen. It's not like the Ward offer was always on the table it was a recent offer that was made after a fight against lemiux was signed. Personally i would have loved GGG taking that fight, i think its a winnable fight and even if he loses, he would lose to one of the best fighters out there.
Considering how many fights don't get made because of fighters backing out or not committing to fighting others in their own division... look at Ward and his potential fights vs. Bute, vs. Degale, vs. Stevenson that he didn't take, all these guys called him out and i don't see nearly the level of outrage about Ward not fighting those guys. Sure Ward had fought some good fighters in the super six but that doesn't mean he is done fighting good fighters, take an easy couple of fights and get back to it.

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