Waddell+Reed's PBC investment has lost 59% of it's value.

[El-blanco]

PBC's ratings have been on par or better than their predecessors across the board.

On par with shows that had small budgets? What an achievement. Why do you keep bringing that up as if that matters? Good ratings are relative to what the budget is. Their ratings suck relative to what these shows cost. That's the only number that matters.

[IMDAZED]

On par with shows that had small budgets? What an achievement. Why do you keep bringing that up as if that matters? Good ratings are relative to what the budget is. Their ratings suck relative to what these shows cost. That's the only number that matters.

I think that's actually what doesn't matter at this point. Of course to an extent yes but you are missing the point. The networks aren't paying. Three years of minimal costs. If after three years, PBC proves that they can outdo whatever Saturday night crap they had on before, at least one of these networks will latch on.

[HeroBando]

PBC's ratings have been on par or better than their predecessors across the board.

Here's an example, Thurman Collazo on ESPN (not ESPN 2)

Keith Thurman’s 8th round TKO victory over Luis Collazo under performed ratings wise. Per Sports TV ratings, the bout did a .3 on Saturday night for the debut of PBC on ESPN, only averaging 799,000 viewers.

Per Dan Rafael, he is reporting that PBC on ESPN peaked at about 1.1 million viewers, which is up 110% from the what the normal ESPN Friday Night Fight Series viewership, which was roughly over 400,000 viewers.

The number is low and no way to cut it for an even on prime time on ESPN. Boxing is still a niche sport so to expect it to balloon right to three or four million views in one installment is also being naïve.

Haymon paid roughly over two million dollars for the event this past weekend. Compared to the last time ESPN had boxing on prime time on Saturday, the results from the Stiverne-Arreola rematch drew an average of 940,000 viewers, but the price wasn’t as steep as two million dollars for the bout.

Paying 50-100x for 2x the ratings is terrible business. Most of these Spike cards, some good (Fonfara Cleverly), some awful (Lara vs scrub, Stevenson vs scrub) get FNF ratings for 30-50x the purse + bought airtime.

[IMDAZED]

Here's an example, Thurman Collazo on ESPN (not ESPN 2)



Paying 50-100x for 2x the ratings is terrible business. Most of these Spike cards, some good (Fonfara Cleverly), some awful (Lara vs scrub, Stevenson vs scrub) get FNF ratings for 30-50x the purse + bought airtime.

This has nothing to do with my post. And the money spent has been discussed ad nauseum. If you don't get it, you just won't and it's not worth going back and forth with you.

[HeroBando]

I think that's actually what doesn't matter at this point. Of course to an extent yes but you are missing the point. The networks aren't paying. Three years of minimal costs. If after three years, PBC proves that they can outdo whatever Saturday night crap they had on before, at least one of these networks will latch on.

Not if it costs them 50x more for 2x the ratings.

[DeadLikeMe]

This has nothing to do with my post. And the money spent has been discussed ad nauseum. If you don't get it, you just won't and it's not worth going back and forth with you.

Ding ding ding, we have a winner.

[Eastcoast]

.... the project is literally 8 months old. Hilarious to see the the extent that your hate for boxing has gone.

Given the quality of the PBC events, I'd say Haymon hates boxing even more.

[IMDAZED]

Ding ding ding, we have a winner.

Easy things to grasp. Mind-boggling.

I noticed they're the same way with rankings too. It's like they just take anything a reporter says without thinking critically.

PBC's ratings have ranged from excellent to disappointing but I see a nice trend. After the initial rush, things died down a bit but they did nice numbers with Frampton-Gonzalez. Had a good July and an even better August, capped off by the Mares-Santa Cruz #'s that people pretended they didn't see. And peaking at 3mil viewers for Wilder-Duwhoever went overlooked too. On and on. Well, I guess we'll see in the end what happens. We've been down this road before, haven't we lol

[Pac=Duran]

PBC's ratings have been on par or better than their predecessors across the board.

300 million down the tubes, it's over. Total unmitigated failure.

[Scipio2009]

How much do you think advertisers are paying for commercials on a program that does COPS ratings? You're out of touch with reality if you think paying million dollar purses and getting sports centre ratings is somehow a viable business model. The idea can work but not with the current budgets. No network is going to fork over millions, to give away to quillen, to get teen mom ratings. This was either a terrible idea or a scam. I'd say the latter because nobody in their right mind would think paying barely known boxers a million bucks for **** ratings is a good idea.

-First run of live sports and re-runs of COPS, from an advertiser's perspective, get paid different rates.
-PBC's rating in the 18-49 demographic (the main demo that advertisers pay for) are nothing like the 18-49 demo rating for reruns of COPS.
-Not every fighter that fights on a PBC show is simply taking home million dollar purses (of the 41 shows that PBC will put on through the end of November, there may end up being 20 fighters, in total, who made million dollar paydays)

As of Fall 2014, the price of a 30-second TV spot during Monday Night Football was $400k, with the price for a Saturday night college football game running 160k per TV spot; those numbers have likely gone up.

During every two-hour PBC broadcast (whether the fight is on NBC/CBS/ESPN/Spike/NBCSN/BounceTV/FS1/etc), PBC has 30 minutes of ad time available to sell (roughly 60 30-second spots, spread throughout the broadcast).

Even if you look at the shows the with largest payouts put forward by PBC (the primetime NBC shows; ~$5m for Thurman-Guerrero, ~$5m for Garcia-Peterson, ~$4m for Broner-Porter, ~$3m for Wilder-Duhaupas, and possibly one more card to close out the year), they could sell their own 30-second spot for $85k and cover the full payouts (assuming that no money came in at the gate, or from sponsors of the event, or from international rights interest); a price, mind you, that's likely half what NCAAF can charge.

How am I out of touch? lol

Beyond that, you probably should've actually looked up the ratings for COPS tv re-runs before trying to make you dig. hilarious.