Waddell+Reed's PBC investment has lost 59% of it's value.

[Scipio2009]

I get you he wants to test the market but I don't think he did it in a sustainable way.

He's put out an overall terrible product that I don't think would get the price he needs to cover his expenses. Really, if I asked everyone, does anyone actually think PBC will end up covering a $300 million (he'll spend a whoe lot more by the time his time buys expire in like 2-4 years as well) expense bill in the next few years?

The project only started in March, putting the effort at barely 8 months into something that is booked out for 3 years.

I don't think that the product is terrible, but there are already certain patterns that are seemingly emerging:

-fight cards work best on Fridays/Saturdays
-football (college/NFL) is THE major sport competitor
-boxing (combat sports in general) can still draw the 18-49 demographic
-advertisers still have interest in boxing
etc

Does PBC end up covering the $300m? I honestly believe that they do, largely because they've likely got 150 shows to do so and there enough major showdowns (Thurman/Garcia/Porter/Guerrero/etc at 147 being the most obvious) and fights with international worth (Wilder-Povetkin, Degale-Jack, Selby's next fight, Jacobs-Quillin winner vs Lee/Saunders or EubankJr/O'Sullivan, etc) to drive up the needed average.

The commercials for the events are being sold (the Corona sponsorship is still a touch heavy-handed, but notice how there haven't been any of those "watch my fight on PBC" filler commercials since basically early April) and BoxNation/SkySports (along with other international broadcasters for certain fights) are purchasing many of the shows as well.

[Scipio2009]

Danny Garcia is a joke. He has zero fanbase now. Everyone knows Herrera whipped that ass and Lamont embarrassed him too.

The fact you have to bring up Beyonce shows you how awful the fights PBC have are.

funny how that didn't prevent him from doing $1m at the gate at Barclays Center. lol

sad way to live a life, tbh

[Scipio2009]

If PBC folded today, it would leave no legacy. For all the capital investment, it's created nothing substantial with it's brand or fighters. Their dollar/ratings is abysmal. Constantly putting on **** fights has diluted fan interest.

In my opinion their biggest failure is the match-making & scheduling. Putting someone like Lara/Rodriguez in Chicago on a Friday night, Kono/Kameda in Chicago on Sunday night, DeGale/Dirrell in Boston on Saturday afternoon, Guerrero/Martinez on a Saturday morning, Alexander/Martinez on a week nite in Arizona - it's just insane like they've given zero thought on how to build interest in their fighters.

Furthermore it's disturbing that he allows his fighters to choose easy fights and still pays them big money. If you had a kid, it'd be like letting them decide to eat candy everyday. If guys want to keep fighting soft touches, fine, but them pay them that old FNF type of money for it and then offer the big money for serious fights. You wouldn't have guys like Austin Trout telling J-Rock 'No' all the time. Lara wouldn't be satisfied fighting retired WW's, and LSC would've stepped up long ago (I bet LSC goes back to soft-touches now).

.... the project is literally 8 months old. Hilarious to see the the extent that your hate for boxing has gone.

[Scipio2009]

You spend over $300 million dollars in 7 months you should have something to show for it. Haymon wasn't starting from scratch either, many of his fighters were established names within the sport from the money he milked off Showtime in the previous 2 years.

Over $300million dollars and yet if it were to fold at the end of this year, it'd have left no more a lasting impression than Duva's fights on NBC did.

Most of the money was spent on locking in TV deals, deals that have been reported to compromise TV dates that will run through 2018. The fact that you so willfully ignore that simple reality tells anyone reading what your objective/aim is.

[El-blanco]

The project only started in March, putting the effort at barely 8 months into something that is booked out for 3 years.

I don't think that the product is terrible, but there are already certain patterns that are seemingly emerging:

-fight cards work best on Fridays/Saturdays
-football (college/NFL) is THE major sport competitor
-boxing (combat sports in general) can still draw the 18-49 demographic
-advertisers still have interest in boxing
etc

Does PBC end up covering the $300m? I honestly believe that they do, largely because they've likely got 150 shows to do so and there enough major showdowns (Thurman/Garcia/Porter/Guerrero/etc at 147 being the most obvious) and fights with international worth (Wilder-Povetkin, Degale-Jack, Selby's next fight, Jacobs-Quillin winner vs Lee/Saunders or EubankJr/O'Sullivan, etc) to drive up the needed average.

The commercials for the events are being sold (the Corona sponsorship is still a touch heavy-handed, but notice how there haven't been any of those "watch my fight on PBC" filler commercials since basically early April) and BoxNation/SkySports (along with other international broadcasters for certain fights) are purchasing many of the shows as well.

How much do you think advertisers are paying for commercials on a program that does COPS ratings? You're out of touch with reality if you think paying million dollar purses and getting sports centre ratings is somehow a viable business model. The idea can work but not with the current budgets. No network is going to fork over millions, to give away to quillen, to get teen mom ratings. This was either a terrible idea or a scam. I'd say the latter because nobody in their right mind would think paying barely known boxers a million bucks for **** ratings is a good idea.

They have nothing to show for all their efforts. Ratings are stagnant or dropping. They can't even sell tickets.

[mathed]

[Pac=Duran]

.... the project is literally 8 months old. Hilarious to see the the extent that your hate for boxing has gone.

This project is is over lad.

[doom_specialist]

Funny how many financial experts there are on BoxingScene all of sudden.

[El-blanco]

Funny how many financial experts there are on BoxingScene all of sudden.

It's not about being an expert, its pretty simple. If a tv show gets bad ratings, advertisers don't pay top dollar to advertise. If the money they do bring in can't cover the show's budget, then the show's over. Pbc has a very big budget per show and they do reality tv show numbers that cost peanuts. Do you honestly not see how problematic that is for them? The little money they'd get from advertisers , based on their weak viewership, wouldn't cover their huge costs. If it did, much cheaper programs with similar ratings would still be on the air. They're not. Nobody is going to buy this product for those ratings when they can produce a much cheaper show and get similar ratings. Another reason is that the network would be losing tons of money on a program that costs way too much money and attracts no viewers which equals low advertising dollars. Like I said before it can possibly work, but not at this price tag.

The same company gave Formula 1, $1.5 billion. Formula 1 has close to $2 billion in revenue per year and just made half a billion in profit last year. That's a viable business. Something that actually brings in money. Pbc brings in nothing and never will with those ratings.

[IMDAZED]

It's not about being an expert, its pretty simple. If a tv show gets bad ratings, advertisers don't pay top dollar to advertise. If the money they do bring in can't cover the show's budget, then the show's over. Pbc has a very big budget per show and they do reality tv show numbers that cost peanuts. Do you honestly not see how problematic that is for them? The little money they'd get from advertisers , based on their weak viewership, wouldn't cover their huge costs. If it did, much cheaper programs with similar ratings would still be on the air. They're not. Nobody is going to buy this product for those ratings when they can produce a much cheaper show and get similar ratings. Another reason is that the network would be losing tons of money on a program that costs way too much money and attracts no viewers which equals low advertising dollars. Like I said before it can possibly work, but not at this price tag.

The same company gave Formula 1, $1.5 billion. Formula 1 has close to $2 billion in revenue per year and just made half a billion in profit last year. That's a viable business. Something that actually brings in money. Pbc brings in nothing and never will with those ratings.

PBC's ratings have been on par or better than their predecessors across the board.