Two fights per show, containing anywhere from 20-24 rounds of action. Count the in-between round breaks, in addition to the time breaks between the fights/ to announce, the cards/etc and you're looking at 50 minutes of ad time to sell.
The $1m a show figure was simply a guess, yes; as I see it, it's an educated guess. $2.5m in fighter purses against selling the 50 ad minutes for $70k each (a paltry $35,000 per 30-second ad spot) and netting $3.5m in add revenue [ignoring ticket revenue/sponsorship money/international broadcasting rights, while also ignoring the pay out to the event promoter]. You look at the fighter payouts for the SpikeTV/afternoon CBS and NBC shows being on a lower scale, and the NBC Sports/FS1 shows having a lower payout scale, and the BounceTV shows having an even lower payout scale, and the model is similar down the spectrum.
logic helps every once in a while.
The $1m a show figure was simply a guess, yes; as I see it, it's an educated guess. $2.5m in fighter purses against selling the 50 ad minutes for $70k each (a paltry $35,000 per 30-second ad spot) and netting $3.5m in add revenue [ignoring ticket revenue/sponsorship money/international broadcasting rights, while also ignoring the pay out to the event promoter]. You look at the fighter payouts for the SpikeTV/afternoon CBS and NBC shows being on a lower scale, and the NBC Sports/FS1 shows having a lower payout scale, and the BounceTV shows having an even lower payout scale, and the model is similar down the spectrum.
logic helps every once in a while.
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