Originally posted by hectari
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You don't always need the good vs bad aspect. floyd didn't trash talk cotto and that fight did 1.5 mill.
He knew when to put on a show and when to pull back. He doesn't need to be outrageous or ostentatious to sell the Pacquiao fight. Interest is so high, it's selling by itself.
So he speaks softly, insightfully, and there is little of the braggadocio fans have come to associate with him. When he's needed to craft his persona, he was never afraid to take a risk and change something that was going well. He was asked why he hasn't been flashing wads of cash or gaudy ***elry as he promotes the fight.
He grins, wanly, as he answers slowly and deliberately.
"I don't have to do that," he says. "It's about maturity. It's about growth. I don't have to do that. Everyone knows I've built an empire by communicating in a certain way. There were power moves. There were business moves. The business moves, as far as talking and communicating on camera, doing what I have to do, being flashy and flamboyant, I [did those when necessary and] I got to where I am. So I did my job.
"I gave you the 'Pretty Boy' Floyd persona and then I came back and gave you the 'Money May' persona. I built an empire. I built a strong team. Now I can sit back and say I've done my job. I've got fans from [appearing on] 'Dancing with the Stars.' I've got fans from the WWE. Fans from all walks of life. Put them all together and I have all these fans. And here I am."
http://sports.yahoo.com/news/how-did...075019247.html
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