Is that why they signed Canelo Alvarez?
Even with all these PBC time buy announcements, Chavez Jr. is still fighting on premium cable and Mayweather is still fighting on PPV.
Much of this CBS deal isn't about returning boxing to network tv, it's about building the SHO Boxing brand and marketing their Mayweather PPV to the public.
Even with all these PBC time buy announcements, Chavez Jr. is still fighting on premium cable and Mayweather is still fighting on PPV.
Much of this CBS deal isn't about returning boxing to network tv, it's about building the SHO Boxing brand and marketing their Mayweather PPV to the public.
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