Bob Arums Wikipedia

[dc3383]

The Canelo fight was good choice. I actually think the Canelo fight was planned back in 2009. They had mentioned Canelo, an unknown outside of Mexico as an alternative to Pacquiao. Next thing you know, Canelo starts showing up on Mayweather's undercards. Then, he's headlining on Mexican Independence Day with Floyd.

Just brilliant execution and marketing.

I'm glad somebody remembers that besides me; they talked about Floyyd fighting him Mexico City and I said who the hell is Canelo. Canelo said he offered the fight in 2011 but he declined and fought Ortiz instead. They built that fight perfectly they even made people think Floyd was scared of Canelo because he wouldn't a signed contract guranteiing him a fight.

[WESS]

The Canelo fight was good choice. I actually think the Canelo fight was planned back in 2009. They had mentioned Canelo, an unknown outside of Mexico as an alternative to Pacquiao. Next thing you know, Canelo starts showing up on Mayweather's undercards. Then, he's headlining on Mexican Independence Day with Floyd.

Just brilliant execution and marketing.

This was when people started saying Floyd would never fight him and would duck him. Now he's considered "too green". A lot of people did the same with Mosley. Pac's team said he was "too good", a lot of people said Floyd, like Pac, wouldn't ever fight the WW Champion in Shane Mosley. Ironically, after the fight everyone called him old and washed up. What's more ironic is Pac then moved on to fight him.

But yeah, the marketing was well played and pretty clear on their intentions down the road.

[JaYDeuce11]

Lmfao at bob arum calling ufc fans "white skinheads" or "two ****sexuals rolling on the ground" hahaha hate him or dislike him bob arums a true don

[DannYankee]

Oh God just let this fight happen so these 2 equally annoying, and equally hard core nut sack licking fan base shuts the fk up, well at least half of it will. I'll take that any day. That is all I want for Christmas i don't even give two ****s who wins. Please Santa!

[JohnSmithJr]

Another thing that is greatly overlooked in the promotional game is that Mayweather and/or GBP came up with the concept of using other big fighter names to promote their own fights and events.

This all started on May 1, 2009. With Oscar and Floyd retired, the only other major PPV attractions were Pacquiao and Hatton. Taking advantage of all of the hype in Vegas stirred by Pac vs Hatton, GBP piggy backed on that fight by announcing the day before that Mayweather was coming out of retirement to fight Marquez.

It was more brilliant marketing and ushered in a new concept of using the hype and name recognition of other fighters, to promote upcoming mayweather fights.

From that day forward, Mayweather and GBP started using the Pacquiao brand to promote their own fights that did not include Pacquiao.

The irony of it all, was despite being the originators of such an innovative marketing concept, Floyd actually made his fans think it was a bad thing and even fooled his fans into believing that it was the other way around when it was in fact he and his marketing team who started and were actively using that precise marketing strategy.

[MurkaMan]

Check out his page when you get a chance: http://en.wikipedia.org/wiki/Bob_Arum

Notice anything unusual?

DAMNNN!!! His page is dedicated to GOING INNNN on him!!!

[MurkaMan]

I actually think the fight would have been made but Floyd didn't want it. We both know both sides of the argument so no need to go there.

There are just too many personal things Mayweather and his promoters injected into the whole saga. Personal attacks, character defamations... They just made it to personal and in my entrepreneurial opinion, showed that business was not their priority.

This belief was further cemented when TR reserved the MGM Grand for the JCCJR fight vs Martinez bout. GBP looking out for their own personal egos and pride went ahead and scheduled Canelo down the street at the Thomas and Mack center, forcing boxing fans to choose which event to watch. Just bad for boxing and bad for business. Made absolutely no sense.

On the other hand, Bradley Marquez was intended to be held on Mexican Independence Day, but when GBP took that date for Mayweather vs Canelo, TR rescheduled for October.

Too many personal feelings from GBP and Mayweather.

To be fair, Pac ducked Floyd first. Pac had outrageous demands, and Floyd shocked everyone by agreeing to them. Then Floyd asked for random drug test. Pac said he would do a 24 day cut off. Then Floyd budged and said he would do 7, then Pac said 24, then Floyd said 14, then Pac said 24. Then after Pac had a few tough fights, and Floyd had beaten Ortiz, Pac finally agreed, but then Floyd ducked him in return. Same with Mosley. Shane ducked, then Floyd ducked. Not to discredit Floyd for ducking because he did duck.

[JohnSmithJr]

To be fair, Pac ducked Floyd first. Pac had outrageous demands, and Floyd shocked everyone by agreeing to them. Then Floyd asked for random drug test. Pac said he would do a 24 day cut off. Then Floyd budged and said he would do 7, then Pac said 24, then Floyd said 14, then Pac said 24. Then after Pac had a few tough fights, and Floyd had beaten Ortiz, Pac finally agreed, but then Floyd ducked him in return. Same with Mosley. Shane ducked, then Floyd ducked. Not to discredit Floyd for ducking because he did duck.

If I remember correctly, the most outrageous demand was something like 10 million dollars for every pound over if Floyd came in heavier than 147.

[Ham Porter]

I bet the guy who edited that page also posted that picture of Arum looking so devious and untrustworthy.

[MurkaMan]

If I remember correctly, the most outrageous demand was something like 10 million dollars for every pound over if Floyd came in heavier than 147.

Yea and Floyd agreed. Then later on Floyd ducked.

I dont give Floyd credit for ducking Marg, Cotto, Tzu, etc. Floyd structured his career to go directly to two money fights; Oscar and Gatti. Not overly credible, but big money ppv events. I dont give him credit for not fighting whoever was in between. But if I did, I would give Pac credit for all the guys he didnt fight when he started climbing weight classes. I give Floyd credit for ducking only Shane, and Pac. But SRL ducked Pryor, and Hagler, then cherrypicked him when he was old.

SRR ducked Burley and the Coa Coa Kid, I believe. Ali is the only one who ducked no one.