Belts are a promotional tool nothing more.
Here is an actual example, I have a company(we'll call it Canelo Inc), someone famous likes my product(we'll call them the WB Carter) they talk and write about it. Are they now a spokes person do I have to pay them, NO. They liked they wanted to promote it on there own.
The WBC wanted to give Canelo there belt he doesn't bear any extra responsibility it was there choice.
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