Exactly.
The UFC built up their brand in an era without real competition. Once you are the dominant brand, the top guys come to you. But if he entered boxing, he wouldn't be able to build up his brand anywhere near as quickly.
MMA seems more brand driven than boxing.
If you ask people if they wanna watch the UFC card, they'll probably say yes or no. But if you say 'hey, wanna watch the Bob Arum card?' they'll probably ask who's fighting.
The UFC built up their brand in an era without real competition. Once you are the dominant brand, the top guys come to you. But if he entered boxing, he wouldn't be able to build up his brand anywhere near as quickly.
MMA seems more brand driven than boxing.
If you ask people if they wanna watch the UFC card, they'll probably say yes or no. But if you say 'hey, wanna watch the Bob Arum card?' they'll probably ask who's fighting.
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