Comments Thread For: DAZN's Markowski Does Not View Price Hikes as Risk: This is a Calculated Decision

[TheOneAboveAll]

Saw that but I already paid my year, and it doesn't expire until December. Effective date means any renewals or charges after that date will eat the new price. Monthly customers might be able to duck it for a while by switching to yearly before the pay hike goes active.

Since yours expires in May, your renewal will be subject to the price hike. Mine runs out December, and will be subject to the new cost then, if I forget to cancel before then.

I remain confused about how this affects existing subscribers long term. DAZN FAQ page says existing subcribers are safe for now, but seems to open the door to that changing down the road.

1. Help
2. FAQ
3. Offer Structure 2023

Offer Structure 2023

WHAT HAPPENS TO EXISTING CUSTOMERS?
Your contract and price do not change, and you are not affected by the changes if you keep your current subscription active. This applies to our monthly, contracting, and annual upfront customers alike. If you cancel your existing subscription, you will lose the benefits of your old package once your subscription has expired, and when resubscribing, the new offer structure will apply.

WHEN WILL THINGS CHANGE FOR EXISTING CUSTOMERS?
Currently, we do not plan to change anything for existing customers.

https://www.dazn.com/en-DE/help/arti...structure-2023

[TheOneAboveAll]

More boxing content then Mr. Markowski, and less women's F league soccer and fcking Darts League!

[crimsonfalcon07]

You might want to check your email. I think the price hike is effective in March. My subscription runs out in May, but DAZN informed me that the price hike is effective March 18th.

Saw that but I already paid my year, and it doesn't expire until December. Effective date means any renewals or charges after that date will eat the new price. Monthly customers might be able to duck it for a while by switching to yearly before the pay hike goes active.

Since yours expires in May, your renewal will be subject to the price hike. Mine runs out December, and will be subject to the new cost then, if I forget to cancel before then.

[Afi23]

And the thing with that is even if they maintain like 60% of subscribers, but double the price it does mean they obviously make more money short term, but I think it then limits future subscribers who are not willing to pay that.

So in my opinion, I don’t think it’s a great long-term plan but I guess they’re the ones in the business, so I can’t exactly say it’s right or wrong.

to me, it looks like a company haemorrhaging money trying to make a quick fix to get more money coming in and then deal with longer term plans afterwards.

no company has to make calculated decisions which involves doubling their price if they don’t desperately need money quickly.

Yes indeed!

This is clearly not a case of company realizing that they had been "leaving money on the table" as for example Apple, selling its latest Iphone for 500$ and then in 2023 realizing that they could have sold it for 1000$ all those years.

[Boxfan83]

Just get an illegal Firestick like Errol Spence.

[Ganondorf]

I calculated that this further reinforces why I don’t subscribe.

[LAchargers373]

Lmao no one watch DAZN and this price hike will ensure even less do

[Ricardi]

This deff motivated me to cancel lol

[OnePunch]

Murkowski needs to learn how to read the room. A 125% price increase during a time of high inflation and rising interest rates is NOT a "sound business decision"


Had they not already lost me as a subscriber due to their 1 device limit for PPV, they definitely would have lost me over this price increase.

[IronDanHamza]

It might be when DAZN's whole original selling point was PPV is dead and the monthly price is less than £10.