Too right mate. Just more of the same
from the Brentwood reject. Young Edward did the same sort of talk prior to the first two fights in the trilogy until after the second where somehow he feels he was vindicated for his bitterness regarding wilder and Deontay not letting Hearn dictate his career to him to sell dayzin subscriptions in the USA. Young Edward is still quite cross over looking like a muppet over the “it’s signed” Saudi fight and not having any big fights on the horizon. He’s the one promoter that seems to obsess with what Top Rank and PBC are up to…which of course is to divert attention away from the Barnsley/Stoke-on-Trent level fights he’s offering…
Remember how many times he declared the first fight wouldn’t happen.
I'm not sure it would have done poor numbers, but then I'm actually questioning whether it would have been a rousing success either.
I initially thought people would have been excited to see what has become a genuine grudge rivalry, but then I think the recency of Covid would have made it hard to assume it would have generated significant buzz to sell out a stadium. I also think Fury's recent pull out will only further dent the fights marketability.
In truth though, its not like Hearn is really in a particularly strong position either. Check out the numbers below, and that was the first Povetkin Whyte fight...
That was his fourth consecutive poor sales in five PPVs. In truth, I am starting to get the impression he likely wasn't massively keen on leaving Sky, but they weren't willing to offer anything better. Sky has seen increasing competition. But in terms of some of the UK bigger sports, football, cricket, F1 etc. it actually seems to have increased its foothold. Whilst competitors like BT Sports and Amazon have chipped away, the sports broadcasting landscape has become so fractured that its not like any one entity can hold anything resembling a monopoly anymore. I actually think Hearn has become increasingly irrelevant in the domestic UK boxing scene, I also think buzz for his biggest heavyweights, Whyte and Joshua has died. I hardly see anyone talking about them with any excitement. Fury and Wilder seem to have completely taken over the public psyche when it comes to heavyweights. There are just too few competitive heavyweights fighting each other. The last good bout seen in the UK among some real contenders was almost a year ago between Joyce and Dubois.
Hearn strikes me as the type who, when bloviating, is doing so to mask his own vulnerability. His most watched interviews are all about the drama between Wilder and Fury...I have barely seen anyone even talk about Joshua and Usyk. Despite it being Joshua best matchup in 4+ years.
Very interesting numbers, but I’d argue that Whyte should never be PPV viewing in the first place. The fact that Hearn sold over 500k PPVs for Whyte on two occasions has to be one of the biggest promoting accomplishments in itself. The 200k buy rates that Whyte has been doing since then does sound poor, but still compares favourably to anything Fury has done with the exception of the 2nd Wilder fight. And didn’t that fight only do 400-450k buys anyway?
And that is absolute BS about Fury and Wilder taking over the public psyche - are you high?? Fury’s planned UK homecoming against Kabayel was cancelled because his management couldn’t secure funds, and the fact that there was no UK PPV announcement and terrible ticket sales for the third fight with Wilder tells you all you need to know.
The fact is in the UK, AJ is the only fighter that can captivate a paying audience. I’ve seen posters across the pond claiming that it’s easier to build stars in the UK in defence of boxing turning into a fringe sport over there, but the same truth holds here. Taylor, Campbell and other talented UK fighters have found that out, and tbh it’s a huge testament to Hearn that the likes of Whyte and Chisora were on PPV in the first place.
They fought twice, first one when fury was 6 months back off being obese and on a coke binge he schooled Wilder and the only reason the fight was in any way close was he got a bit lazy in the 12th when he was 10-1 up on rounds and they robbed him.
Second fight fury beat the **** out of wilder and forced his corner to save him.
The ONLY reason for the third fight is because of a dumb rematch clause which there really shouldn't have been.
People have fallen into ******ed speil from promoters and wilders idiotic fanbase but literally, George Groves had a better argument for a 3rd fight with Carl Froch than Wilder has here and NOBODY was asking to see that.
True ticket sales were definitely slow. A few weeks from the fight and tickets could be had almost anywhere in the arena. This fight had no casual appeal. Everyone saw Fury beat the brakes off of Wilder and there’s no intrigue. The second fight did worse than the first one on PPV and lost money.
Wilder was just desperate as he knew once Fury and AJ started a series of fights he would never get another big payday at his age.
Shane Fury was reckless and got Covid. Would have been better for him to dispatch with Wilder quickly and set up undisputed once AJ wins against Usyk.
And here is where I actually wonder whether Fury/Wilder 3 may actually turn out to be bigger than I expected. I don't know, I live in the UK but in America it seems different. Its like big fights there don't have a big build up but then they suddenly end up being massive. I don't remember there being a ton of buzz before the Canelo/BJS fight but then it ends up packing out the cowboys stadium.
Canelo sells because his fanbase doesn't require much marketing! All they need to know is location, date, and time!
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