Hatton-Pacquiao PPV sales disappoint...under 650K US buys.
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i just couldn't take why some boxing fans would rejoice if a PPV event does not do good numbers.
INSECURITY maybe.
I guess DRAW is not the appropriate word, 'coz I don't think Floyd is a better draw and more popular than Hatton, Pac and all those popular Mexicans worldwide. Those people could literally stop their countries just to watch their fighter.
But I agree Floyd would generate more buys for the overpriced US PPV (he's American, you know). But no way he's more popular worldwide.
Mexicans and Filipinos pay 1 PPV for a bunch of 50 people. hahaLast edited by beanstalk; 05-07-2009, 07:23 PM.Comment
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I'm explaining what I do.
For example, there is someone at Rockstar (typically a category manager or Finance Director) who is in charge of the promotional spending. there are two types of spend: The type that the consumer sees (in-store or event) and the type the customer doesn't (Rockstar annual picnic or golf tourney). The marketing research chick 9most often women) will calculate the GRP's. How many people "saw" that Rockstar logo in the ring. Nahmean?
That guy (or woman) will pull the attendance, samples, buys, units sold, etc to determine if there is an appropriate return on the spend. In short, did we get enough sales/profit during/after the event to justify the investment in the event. When you see something on sale in the grocery store, it is because the manufacturer has given the retailer a promotional allowance (PA) or billback (BB). The consumer has an image that certain chains are "low priced". That's largely a fallacy. With the notable exception of WM, which has an EDLP policy/approach.
So, that is why the nums are so important. An example closer to home? The average BoxingScene user has an average of 6-7 pageviews, and spends about 10 minutes on the site per visit.Comment
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That's not being prissy or defensive. Although, the various posts above ("Bull****!!") would give somebody reason to be defensive.
I'm explaining what I do.
For example, there is someone at Rockstar (typically a category manager or Finance Director) who is in charge of the promotional spending. there are two types of spend: The type that the consumer sees (in-store or event) and the type the customer doesn't (Rockstar annual picnic or golf tourney). The marketing research chick 9most often women) will calculate the GRP's. How many people "saw" that Rockstar logo in the ring. Nahmean?
That guy (or woman) will pull the attendance, samples, buys, units sold, etc to determine if there is an appropriate return on the spend. In short, did we get enough sales/profit during/after the event to justify the investment in the event. When you see something on sale in the grocery store, it is because the manufacturer has given the retailer a promotional allowance (PA) or billback (BB). The consumer has an image that certain chains are "low priced". That's largely a fallacy. With the notable exception of WM, which has an EDLP policy/approach.
So, that is why the nums are so important. An example closer to home? The average BoxingScene user has an average of 6-7 pageviews, and spends about 10 minutes on the site per visit.
i just asked how you get your info.
you're not domain. i'll believe you. your figures sound right to me anyway. i'll take your word for it until the officials go out.Comment
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