JaBfromTokyo

The reintroduction of boxing to the general North American public continues in about 30 minutes. So far the show has been okay and getting better, the interviews are worth watching. This is a casual friendly show though and the purpose is to drive more fans to the sport...with the ratings going up so far it's working. The FOX/UFC blueprint is working wonders. It's only going to get bigger and better as these boxers become household names and these shows become staples. It's just exciting in general to FINALLY see these guys get this type of coverage.

This is what we all wanted right? It's almost surreal how much boxing coverage there is now on TV. Today: 12:30 PM EST - PBC Face to Face - Keith Thurman vs Josesito Lopez - Main FOX followed by 1:00 PM EST - PBC Countdown - Keith Thurman vs Josesito Lopez - Main FOX This promo train keeps rolling for FOX, even before the Plant fight we are getting main FOX coverage today for the Keith Thurman fight. For any fights that are on the main FOX, they will air the Face to Face Interview show and the Countdown training camp show on the main FOX as well. They will also replay them non stop on FS1 and FS2. The casuals are going to start rolling in very soon and getting used to these fighters. I'm expecting even more fighters to be joining PBC...it's going to be really difficult for something like DAZN to compete with this, almost impossible actually. Even the FOX social media and online presence is trumping DAZN right now (and that is effectively the only way DAZN can promote) This cookie cutter UFC model that FOX is doing for PBC is going to project boxing back to the masses. It's somewhat of a force feeding of boxing to the masses that hasn't been done...ever

Some new boxing programming tonight. They are airing the Uzcategui/Plant PBC Countdown show tonight for the first time on FS1, 8:30 PM EST. It will be similar to the Charlo/Harrison and Charlo/Monroe Countdown shows that they aired in December. Basically going to be a Showtime All Acess, HBO 24/7 behind the scenes/training camp show. Also, for those that missed the Face to Face last week, that is also going to be airing at 8:00 PM EST, right before the Countdown show. Both of these shows are going to be replayed all week.

Didn't see a thread on this...some nice boxing coverage to start the year! Tonight on FS1 for the Uzcategui vs Plant fight is the PBC Face to Face show, interviewing them both at the same time. 10:30 PM EST. Also, on Sunday they are going to air the Uzcategui vs Plant PBC Countdown/training camp show on FS1. They're going to be replaying these shows almost every day leading up to the fight as well. This is all part of the new deal. Get used to this every month for both the FOX Main Card fights and the FS1 Fights, this is how you eventually build new stars. Never been done for boxing before.