By Jhonny Gonzalez

Alfonso Gomez (23-4-2, 12 KOs) is not impressed with the fame or the undefeated record of Saul "El Canelo" Alvarez (37-0-1, 27 KOs). Gomez challenges Alvarez for his WBC junior middleweight title on September 17 at Staples Center in Los Angeles, California. The battle will be showcased on the Floyd Mayweather Jr. vs. Victor Ortiz pay-per-view. Gomez considers Alvarez a hyped-up, promotional product and views him as a ratings creation by Mexican television network Televisa.

"Saul is emerging as the leading man for soap operas made by Televisa. [Alvarez] is a fraud, a fantasy, a lie and when we go up to the ring I'm going to prove to everyone that he is not the fighter that everyone says he is. I'll be the villain in the soap opera but in the end everyone will thank me because I'll take away the mask of this Televisa invention," Gomez said.