And I already know: half of you won't agree because you think "it's about what they do in the ring".
If a tree falls in the woods and nobody's around to hear it, did it really fall?
Errol Spence is one of the most humble, soft spoken, easy going guys in the business. That hurts his marketability, no matter how you slice it. It hurt Tim Bradley for the same reason; it wasn't until Atlas' "FIREMEN!" speech that people took any sort of notice after the first Pacquiao fight. Beyond that, casuals would be hard pressed to name another fighter Bradley beat, or any significant stat about him.
Spence/Brook was marketed 80% by Kell Brook. The segment he cut about whether Spence could stay composed in front of a bunch of screaming Sheffield fans was classic. It made the outcome we saw that much more significant.
Could you imagine if Spence were as forthright and upfront as Shawn Porter? That's what the guy needs. Porter/Thurman/Garcia/Brook's charm and gift of speech crossed with Spence's skill and #MANDOWN/#StrapSeason promotion. The dude would be all over American news.
Point is more people need to be interested in the sport, and promotion is how you do it. What happens in the ring is how you keep that attention. But it has to start with strong promotion.
If a tree falls in the woods and nobody's around to hear it, did it really fall?
Errol Spence is one of the most humble, soft spoken, easy going guys in the business. That hurts his marketability, no matter how you slice it. It hurt Tim Bradley for the same reason; it wasn't until Atlas' "FIREMEN!" speech that people took any sort of notice after the first Pacquiao fight. Beyond that, casuals would be hard pressed to name another fighter Bradley beat, or any significant stat about him.
Spence/Brook was marketed 80% by Kell Brook. The segment he cut about whether Spence could stay composed in front of a bunch of screaming Sheffield fans was classic. It made the outcome we saw that much more significant.
Could you imagine if Spence were as forthright and upfront as Shawn Porter? That's what the guy needs. Porter/Thurman/Garcia/Brook's charm and gift of speech crossed with Spence's skill and #MANDOWN/#StrapSeason promotion. The dude would be all over American news.
Point is more people need to be interested in the sport, and promotion is how you do it. What happens in the ring is how you keep that attention. But it has to start with strong promotion.
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