Tweet
The CBS/Showtime/PBC partnership is a preview of things to come. Thurman-Porter is a PBC show as well as all Haymon/PBC fighters that fight on Showtime. Networks make money from advertising. PBC has shown networks that major sponsors will buy ads for boxing. Have you noticed how they went from Corona as the only sponsor their first show to major companies like Allstate and Bank of America regularly running commercials on PBC shows? PBC isn't taking up timeslots that would regularly be used for highly rated shows on the networks. They're taking up timeslots that would normally be given to shows that get similar ratings. Another thing you have to realize is that live sporting events generates higher ad revenue because they're more likely to be watched live rather than recorded. A live sporting event with 500k viewers is worth more than a sitcom or reality TV show with 800k viewers. We'll have to agree to disagree but I guarantee you PBC will get a network deal.
-
-
Do we know what they're bringing in from these sponsorship deals?
Lance Pugmire reported some of the overall advertising numbers from last year (roughly $463k per show for the period of March to September), but while the PBC may have added more sponsors since then, they've also had a significant drop in some of the time slots and quality of fights since September of last year.
The PBC/ESPN ratings are down 2-3 times what they were last year.Comment
-
CBS is basically not involved in PBC anymore and is ONLY airing this fight because Showtime paid for it and it will be produced under Showtime Boxing. PBC's goofy ramps, refs with cameras in their headbands and PBC announcers will not be involved. So if CBS is only involved in one fight in the last 9 months and it is specifically paid for and produced by Showtime Boxing what the F makes you think CBS is going to pay PBC to produce boxing for them? If they want boxing and want it on CBS they can just do it with Showtime Boxing they don't need PBC. And just because PBC started off with only Corona as a advertiser and now have a few more don't mean jack they lose millions each show with the advertisement dollar according to LA Times being just 462K show.
Yet they paying fighters double to quadruple that in fighter purses alone. Advertisement dollars is directly tied to ratings and the ratings have drastically fallen off since last year. If the cost compared to revenue they get back weren't so out of whack they wouldn't be canceling shows and sending their low C class fighters to fill these cards. CBS wouldn't of canceled their PBC daytime series and PBC wouldn't of cut their ESPN monthly series to now just a summer series featuring guys like Beterbiev when just last year it featured guys like Danny Garcia and Keith Thurman.Comment
-
Exactly. PBC compared to other programming that not only gets better ratings but more importantly that is CHEAPER! That's the main problem PBC is spending like 5-10X the amount of money to get the same ratings as other similar programming options including other sporting events. Bellator gets BETTER ratings and is infinitely cheaper. Golden Boy Live got the EXACT same ratings on FS1 as PBC gets while operating on a 50K budget per show. networks if they want boxing can get it cheaper elsewhere. If they want fighting they get get it cheaper on MMA and there are tons of other niche sports that are cheaper and get the same if not better ratings. The networks are involved today solely because PBC blew them out the water paying the networks huge money last year for air time and PBC pays their own purses and production costs. It was RISK free for the networks. Once that dynamic is gone and PBC needs the networks to fund this madness the network laugh and go back to not airing boxing or going with cheaper alternatives.Comment
-
This is the kind of fight that deserves a big audience. I downloaded and showed this fight to a bunch of people.Comment
-
Great fight , sh.it numbers
Rating are down across the board it seems but this card avg 740k which isn't good but I guess you can't expect much from Vargas / Salido
I use to think anything over 1.2 was good #s for HBO but now it's probably a million.
It's just funny reading BigDunny spin the second worst rated HBO boxing event into a positive and another PBC doomsday thread. But according to him the PBC should have folded what 2-3 months ago and boxing fans can get all the boxing they want need from Ring TV streams and that powerhouse channel Estrella a channel that 1/50 people know exist
Honestly who cares this was a good weekend of boxing Vargas/Salido in a barn burner, Barthemly / Bey & and Beterbiev showcase fight plus I caught up on the Bellew fight not a bad weekend.Comment
-
The networks said they wanted boxers that drew well for them to be back on their networks...but if the PBC isn't paying the same kind of prices that they were before, it seems hard to bring those fighters back to those networks...and what fighter is goign to want to be locked into a 2nd tier PBC network if the bigger fights are on CBS/SHO?
It's a tough balancing act.
“We’d have somebody that we’d invest in to tell their story, where we did shoulder programming, and they’d fight on Spike but then they don’t come back,” said Kay, whose network had intriguing fighters Danny Jacobs, Anthony Dirrell and Shawn Porter each appear once and then move to other networks for their next bouts. “If we’re going to devote on-air programming, we want to make sure they come back and fight on Spike.”Because the PBC’s shows are primarily time buys, the networks have little say over who fights where. All of them said going in that they hoped the PBC would allow them repeat business from fighters who delivered an audience for them. But that often didn’t happen, in part because fights were canceled but also because PBC matchmakers didn’t appear to make that consistency a priority.“There was a good degree of experimentation last year, and we as good business partners were allowing the experimentation to take place,” Espinoza said. “But there’s not another network making the kind of investment in the sport that we are. And because we are making that commitment, we are entitled to have the best fights.Comment
-
Are you ****** this is boxing after dark their lowest paid less promoted boxing series on HBO and this fight did basically the same if not better then their last 2 boxing after dark cards. PBC just did half their worst sat night card on espn. If you can't see the difference then it's better to pipe down and let others talk.Comment
Comment