Comments Thread For: PBC, FOX Over The Moon With Ratings For Garcia-Guerrero

[Butch.McRae]

Good for PBC, I wish they wouldve compared #s to UFC.

Fights in the prime time 8:30 PM slot on network TV:

UFC on Fox:
1- 5.7 (million views)
2- 4.5
3- 2.2
4- 2.3
5- 3.4
6- 3.7
7- 3.3
8- 2
9- 2.4
10- 3.2
11- 2.5
12- 2.5
13- 2.8
14- 3
15- 2.7
16- 2.8
17- 2.7

Notice the drop since April 2014 (Idk why though. Someone explain please.)

PBC (on NBC, FOX thus far. CBS is next w/ Thurman v. Porter):
Thurman.Guerrero- 3.3
Garcia.Peterson- 2.8
Broner.Porter- 2.3
Wilder.Duhaupas- 2.2
Figueroa.Demarco- 1.8
Garcia.Guerrero- 2.5
Thurman.Porter- TBD

(PBC could be very comparable with the slate of fights on the horizon. I think anything above 2.5 million is a real success.)

[tiliheels]

I could see Garcia vs. Porter/Thurman winner being on PPV.

idk man porter and thurman are not easily promoted they are kinda lame tbh..
competition wise they are some of the best but those three i named bring a better aspect maybe..especially broner and khan..and i also think those are more competitive fights..bc they are not true ww's just like danny hasnt proven that he is

i think danny should take those fights before he cashes out with porter or thurman

[kiaba360]

idk man porter and thurman are not easily promoted they are kinda lame tbh..
competition wise they are some of the best but those three i named bring a better aspect maybe..especially broner and khan..and i also think those are more competitive fights..bc they are not true ww's just like danny hasnt proven that he is

i think danny should take those fights before he cashes out with porter or thurman

My second post:

I don't think it's a PPV-caliber fight, but neither was GGG/Lemieux and it wound up on PPV. The winner of Pac/Bradley vs. the last man standing between Garcia/Khan/Porter/Thurman is a PPV-caliber matchup.

After Garcia fights Khan, maybe he'll be the one to face Brook instead of Porter/Thurman. The next PPV match at WW should be #1 vs. #2.

[sicko]

Good For Boxing not just for PBC! Don't even bother calling yourself a boxing fan if you root AGAINST boxing on PBC, HBO or Showtime

[Scipio2009]

It is laughable when you comparing it to what networks usually air (sitcoms and reality shows), these stats are laughable, maybe compared to other boxing events its comparable (IDK) but not for the time slots they are buying. So what do you think gonna happen when Haymon business model changes (cause it will, he cant buy time slots forever) and he trys to shop the PBC boxing events to fox or any prime network? they gonna pass cause they can make alot more money airing sitcoms then airing boxing. Simple as that.

Demographic ratings are far more significant than people seem to acknowledge.

The ad rates for live sports are significantly higher than anything that could come from sitcom re-runs; beyond that, sports draw far better in the advertiser's demo (18-54) than sitcoms do as well.

When the model changes, Haymon will have three years of TV numbers, amounting to likely over 150 shows (~30 of which on primetime terrestrial TV), and he'll make his case:

"Primetime sports content (DVR proof), on Saturday night, on terrestrial TV has been able to draw {rating,demo,etc}, with that number growing/stagnating over the time frame, and 30-second ad spots selling {whatever the price is}. To provide your network with 10 Saturdays worth of said content, what is the network willing to pay to replace paid ads/old re-runs? After we square that away what about {afternoon shows, sister network cable content, etc}"

The UFC was able to get $100m per year from Fox (largely used to fill in the content gaps on FS1, but whatever), yet still be able to take their 10-15 biggest fight cards and put those on PPV.

PBC's numbers are already about where UFC's numbers are (and likely to grow), yet any prospective channel looking at the eventual PBC deal will do so, with the understanding that they'll likely lose less than 5 cards, per year, to PPV.

As far as I can see, $100m per year is the likely floor for any PBC deal (likely 50 shows per year, 10 shows in primetime, another 10-20 shows in the afternoons, with the remaining shows, and support programming, on whatever sister network)

[ramplamp]

I'll be "over the moon" when PBC is dead and gone.

[Scipio2009]

Fights in the prime time 8:30 PM slot on network TV:

UFC on Fox:
1- 5.7 (million views)
2- 4.5
3- 2.2
4- 2.3
5- 3.4
6- 3.7
7- 3.3
8- 2
9- 2.4
10- 3.2
11- 2.5
12- 2.5
13- 2.8
14- 3
15- 2.7
16- 2.8
17- 2.7

Notice the drop since April 2014 (Idk why though. Someone explain please.)

PBC (on NBC, FOX thus far. CBS is next w/ Thurman v. Porter):
Thurman.Guerrero- 3.3
Garcia.Peterson- 2.8
Broner.Porter- 2.3
Wilder.Duhaupas- 2.2
Figueroa.Demarco- 1.8
Garcia.Guerrero- 2.5
Thurman.Porter- TBD

(PBC could be very comparable with the slate of fights on the horizon. I think anything above 2.5 million is a real success.)

Simply look at the fight cards put forward by the UFC on Fox, especially after the first two shows. With the UFC putting every decently-profiled matchup on PPV, none of the quality was left for Fox.

Not every PBC primetime show has been super stacked, but the matchups have featured mostly major showdowns.

[Butch.McRae]

Demographic ratings are far more significant than people seem to acknowledge.

The ad rates for live sports are significantly higher than anything that could come from sitcom re-runs; beyond that, sports draw far better in the advertiser's demo (18-54) than sitcoms do as well.

When the model changes, Haymon will have three years of TV numbers, amounting to likely over 150 shows (~30 of which on primetime terrestrial TV), and he'll make his case:

"Primetime sports content (DVR proof), on Saturday night, on terrestrial TV has been able to draw {rating,demo,etc}, with that number growing/stagnating over the time frame, and 30-second ad spots selling {whatever the price is}. To provide your network with 10 Saturdays worth of said content, what is the network willing to pay to replace paid ads/old re-runs? After we square that away what about {afternoon shows, sister network cable content, etc}"

The UFC was able to get $100m per year from Fox (largely used to fill in the content gaps on FS1, but whatever), yet still be able to take their 10-15 biggest fight cards and put those on PPV.

PBC's numbers are already about where UFC's numbers are (and likely to grow), yet any prospective channel looking at the eventual PBC deal will do so, with the understanding that they'll likely lose less than 5 cards, per year, to PPV.

As far as I can see, $100m per year is the likely floor for any PBC deal (likely 50 shows per year, 10 shows in primetime, another 10-20 shows in the afternoons, with the remaining shows, and support programming, on whatever sister network)

Finally, someone who understands the business behind live content/sports. If anyone were to simply look at the UFC and NHL deals they'd clearly see that the PBC is going to get a content deal in the $2 - 3 billion range (over ten years).

The PBC is currently averaging 2.48 million views (6 cards) in the 8:30 pm prime time slot.

UFC's average in prime time on Fox (17 cards thus far) has been 3.04 millions viewers. Since UFC 11 on Fox the average has only been 2.71 million.


The average NHL game did 550k views during the 14-15 season across NBC/NBCSN platform. The 2014 Winter Classic (a huge game during the regular season) averaged 4.04 million (second most wathed regular season game since 1987). Hell the Stanley Cup finals only averages 5.3 million over the last three years.

With decent Saturday prime time averages that are on par with UFC, and its lesser known fights (Spike, ESPN, etc.) averaging more than a regular season NHL match, it is safe to say that there is real value in PBC as an entity.

For those that don't know, look up the NHL/NBC deal that was for 2 billion over ten years. PBC is going to match or beat that figure.

I would post links to the articles with all the figures but I haven't made it to 15 posts yet lol

[Butch.McRae]

Simply look at the fight cards put forward by the UFC on Fox, especially after the first two shows. With the UFC putting every decently-profiled matchup on PPV, none of the quality was left for Fox.

Not every PBC primetime show has been super stacked, but the matchups have featured mostly major showdowns.

Not really. Remember they're building these guys up. None of them really had a built in fan base outside of Broner prior to PBC. I would say that they are on par with the notoriety of the UFC prime time fighters. Just go look at the UFC cards. Those UFC guys are being built up the same way. and those fights are very significant in the world of UFC. I think we underestimate how much we are engaged in boxing in comparison to the general public.

Its not like we're talking about Canelo or Cotto. These PBC guys are far from that level of general popularity. All you need to do is look at their social media accounts. None of them are really all that popular to the public in comparisons to the UFC fighters of similar stature (by this I mean fighting on network TV).

[.!WAR MIKEY!.]

Demographic ratings are far more significant than people seem to acknowledge.

The ad rates for live sports are significantly higher than anything that could come from sitcom re-runs; beyond that, sports draw far better in the advertiser's demo (18-54) than sitcoms do as well.

When the model changes, Haymon will have three years of TV numbers, amounting to likely over 150 shows (~30 of which on primetime terrestrial TV), and he'll make his case:

"Primetime sports content (DVR proof), on Saturday night, on terrestrial TV has been able to draw {rating,demo,etc}, with that number growing/stagnating over the time frame, and 30-second ad spots selling {whatever the price is}. To provide your network with 10 Saturdays worth of said content, what is the network willing to pay to replace paid ads/old re-runs? After we square that away what about {afternoon shows, sister network cable content, etc}"

The UFC was able to get $100m per year from Fox (largely used to fill in the content gaps on FS1, but whatever), yet still be able to take their 10-15 biggest fight cards and put those on PPV.

PBC's numbers are already about where UFC's numbers are (and likely to grow), yet any prospective channel looking at the eventual PBC deal will do so, with the understanding that they'll likely lose less than 5 cards, per year, to PPV.

As far as I can see, $100m per year is the likely floor for any PBC deal (likely 50 shows per year, 10 shows in primetime, another 10-20 shows in the afternoons, with the remaining shows, and support programming, on whatever sister network)

comprehensive breakdown but we shall see, obviously they are mimicking the UFC model so only the future will tell. Green K.