I've been rooting against PPV for years now. In a previous life I purchased EVERY PPV boxing threw out there (& most "fighting" PPV's in general, MMA-purchased the first UFC or made mom or dad buy it anyway, Toughman-I was early on Butterbean when he was still Eric Esch, even a couple kickboxing & muay thai shows. I've never been into other sports really outside of wagering on them via statistics & trends so I saw supporting "fighting" as important), but like with my previous hard line stance on PED's, of 3 or 4 years ago, I've completely reversed positions.
PPV is a niche sport frame of mind boxing power brokers have to maximize their own profits at the individual level while hurting the overall impact of the sport in the broader marketplace. Arum & King never cared about boxing being big, just their fighters & their PPV's being big. The NFL wants everything in the NFL to be as big as it can be (& you could say the same about the NBA, NHL, MLB, UFC or any sport with a centralized power structure of a league behind it). When you got a sport where everyone is just looking out for the good of their own bottom line vs a sport where everyone is looking out for the good of the sport cuz everyone's bottom line is more connected you've pretty much pigeonholed yourself into a niche sport by having very little consistency in the product being shown & promoted.
I've been rooting for someone to come along & make a NFL of boxing for the better part of a decade that could mainstream the sport. Thought DiBella was going to try something at one point. I had hoped Oscar would do it at one time when he was talking in that type of way. Now I'm on board with PBC & Haymon. And if he fails I'll probably jump on that AIBA pro boxing deal cuz I think that guy has big ideas he's not fully implemented or worked them out in his own head yet. We'll see how things develop doe.
All that said I think you can mainstream boxing enough to get it off PPV, but I don't see it happening anytime soon. Its too built in, structuralized into the profitability for promoters & boxers. But I am rooting for Canelo vs Cotto to do good numbers for the overall success of the sport right now with Manny almost out the door & Floyd gone more than for Canelo's, Cotto's, GBP's, RN's or HBO's bottom line.
PPV is a niche sport frame of mind boxing power brokers have to maximize their own profits at the individual level while hurting the overall impact of the sport in the broader marketplace. Arum & King never cared about boxing being big, just their fighters & their PPV's being big. The NFL wants everything in the NFL to be as big as it can be (& you could say the same about the NBA, NHL, MLB, UFC or any sport with a centralized power structure of a league behind it). When you got a sport where everyone is just looking out for the good of their own bottom line vs a sport where everyone is looking out for the good of the sport cuz everyone's bottom line is more connected you've pretty much pigeonholed yourself into a niche sport by having very little consistency in the product being shown & promoted.
I've been rooting for someone to come along & make a NFL of boxing for the better part of a decade that could mainstream the sport. Thought DiBella was going to try something at one point. I had hoped Oscar would do it at one time when he was talking in that type of way. Now I'm on board with PBC & Haymon. And if he fails I'll probably jump on that AIBA pro boxing deal cuz I think that guy has big ideas he's not fully implemented or worked them out in his own head yet. We'll see how things develop doe.
All that said I think you can mainstream boxing enough to get it off PPV, but I don't see it happening anytime soon. Its too built in, structuralized into the profitability for promoters & boxers. But I am rooting for Canelo vs Cotto to do good numbers for the overall success of the sport right now with Manny almost out the door & Floyd gone more than for Canelo's, Cotto's, GBP's, RN's or HBO's bottom line.
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