Yes I had some cousins who had never seen him until the mayweather undercard and they were like who's this kid he is pretty good.whens the last time you think there was this many people watching boxing feels like boxing is on evey sports network these days. This is the beginning of a renaissance I feel.
Comments Thread For: PBC on NBC: Rating Average of 3.4 Million Viewers
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Yes I had some cousins who had never seen him until the mayweather undercard and they were like who's this kid he is pretty good.whens the last time you think there was this many people watching boxing feels like boxing is on evey sports network these days. This is the beginning of a renaissance I feel.Comment
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Yes I had some cousins who had never seen him until the mayweather undercard and they were like who's this kid he is pretty good.whens the last time you think there was this many people watching boxing feels like boxing is on evey sports network these days. This is the beginning of a renaissance I feel.Comment
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Promising numbers for a first show without a star. Ballsy. And shows their hand a little bit. A peak into how to build stars in the 21st century. Garcia's on deck and both he and Thurman have the intangibles needed to become stars. We'll see if they're good enough.
I think comparisons to other sports are a bit premature. It was the first show and there are going to be a couple more within the next month. We'll know a lot more then and, more important, we're getting a lot of boxing on TV regardless of what channel it's on.Comment
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Well, to get a sense of what the cable ratings looked like last Friday you can look at this....
http://tvbythenumbers.zap2it.com/201...l-more/372508/
Spike had some COPS on in primetime:
COPS SPIKE 9:00 PM 0.831 0.3
COPS SPIKE 9:30 PM 0.869 0.2
Looking ahead to Friday, it looks like Spike schedule is four episodes of COPS leading into PBC followed by two more episodes of Cops.
Paramount Network is home to boundary-pushing scripted and non-scripted shows, featuring unforgettable characters and immersive stories on Yellowstone, Bar Rescue, Ink Master and more.
So... not much of a lead-in.
As for the ratings specifically for the PBC fight card will do on Spike, the closest comparison on the channel I guess would probably be Bellator...although you'd certainly like to see the PBC do better ratings than Bellator.
According to this link, their most recent show did 872k, their second highest rated showings...and below it is a list of their rantngs on Spike...
Bellator 122: 572,000
Bellator 123: 667,000
Bellator 124: 771,000
Bellator 125: 742,000
Bellator 126: 656,000
Bellator 127: 609,000
Bellator 128: 668,000
Bellator 129: 564,000
Bellator 130: 664,000
Bellator 131: 1.2 million
Bellator 132: 767,000
Bellator 133: 565,000
Bellator 134: 872,000Last edited by Mitchell Kane; 03-10-2015, 06:43 PM.Comment
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Money is finite, especially with what looks to be 80-100 shows to fill.Comment
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two and a half hour telecast, with what seems like the breakdown in breaks that happened for the first show, likely opens up 40-50 30-second ad spots.
If the target is $3m (to cover HBO's proposed bid for said fight), you're looking at $80,000-$100,000 per spot.
http://www.tvb.org/research-r/4718/4709
Just a few sources, but meeting that figure (for a show that hopefully proves to continue being the top program for the 18-49 demo) isn't so ridiculous a stretch. Will come down to one of Haymon's companies selling the ads, but covering $3m isn't some impossible proposition.Comment
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We'll see about that $100,000.
ABC college football did that number in 2012 ($103k http://adage.com/article/media/tv-ad...otball/237874/) and 2013 ($110k http://adage.com/article/media/tv-ad...l-king/244832/) before recently making a major jump (to $159k) last fall, but the PBC isn't on that level.
Below is what the rates were for Saturday night during the fall last year (according to Variety):
ABC
Saturday Night College Football: $159,916
Saturday Night Movie: $25,891
CBS
Crimetime Saturday: $22,212
Crimetime Saturday 2: $24,517
48 Hours: $33,163
Fox
Sports: $83,300
Drama Repeats 8 p.m.: $28,473
Drama Repeats 9 p.m.: $28,473
NBC
Encores 8 p.m.: $19,304
Encores 9 p.m.: $19,495
Saturday Night Live Encores: $26,500
The flesh-eating creatures from AMC’s gory “The Walking Dead” have started to eat into football’s pricing power, according to Variety’s annual analysis of primetime TV advertising costs.
The UFC was able to break the $100,000 threshold for UFC on FOX 1, but that was for 15 30-second ads on a condensed one-fight broadcast with a ppv-level fight.
Last edited by Mitchell Kane; 03-11-2015, 06:01 PM.Comment
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We'll see about that $100,000.
ABC college football did that number in 2012 ($103k http://adage.com/article/media/tv-ad...otball/237874/) and 2013 ($110k http://adage.com/article/media/tv-ad...l-king/244832/) before recently making a major jump (to $159k) last fall, but the PBC isn't on that level.
Below is what the rates were for Saturday night during the fall last year (according to Variety):
ABC
Saturday Night College Football: $159,916
Saturday Night Movie: $25,891
CBS
Crimetime Saturday: $22,212
Crimetime Saturday 2: $24,517
48 Hours: $33,163
Fox
Sports: $83,300
Drama Repeats 8 p.m.: $28,473
Drama Repeats 9 p.m.: $28,473
NBC
Encores 8 p.m.: $19,304
Encores 9 p.m.: $19,495
Saturday Night Live Encores: $26,500
The flesh-eating creatures from AMC’s gory “The Walking Dead” have started to eat into football’s pricing power, according to Variety’s annual analysis of primetime TV advertising costs.
The UFC was able to break the $100,000 threshold for UFC on FOX 1, but that was for 15 30-second ads on a condensed one-fight broadcast with a ppv-level fight.
http://www.adweek.com/news/televisio...ht-club-136381
$100k per 30-second spot, for a show that will be well hyped with marketable fights, isn't all that ridiculous an ask, especially if that lead in the 18-49 demo holds up.Comment
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