Comments Thread For: PBC on NBC: Rating Average of 3.4 Million Viewers

[-DSG-]

Yeah, I don't know. Plenty to be excited about. That's if you aren't sour that it's Haymon that's doing it.


Yep. There's a casual at my job who when I first joined I used to always chat boxing with. I saw his interest wane and then disappear over time but he caught the Swift-Salka fight on a night where I guess nothing else was on and he was like, "Dude! Who is that kid? That Garcia? Wow!" I didn't bother to tell him how ****ty of a matchup it was and I bet he's front and center on April 11th.

Yes I had some cousins who had never seen him until the mayweather undercard and they were like who's this kid he is pretty good.whens the last time you think there was this many people watching boxing feels like boxing is on evey sports network these days. This is the beginning of a renaissance I feel.

[LoadedWraps]

Yes I had some cousins who had never seen him until the mayweather undercard and they were like who's this kid he is pretty good.whens the last time you think there was this many people watching boxing feels like boxing is on evey sports network these days. This is the beginning of a renaissance I feel.

[IMDAZED]

Yes I had some cousins who had never seen him until the mayweather undercard and they were like who's this kid he is pretty good.whens the last time you think there was this many people watching boxing feels like boxing is on evey sports network these days. This is the beginning of a renaissance I feel.

Yep. And the Mayweather-Pacquiao fight is coming at the right time.

[Unseen]

Promising numbers for a first show without a star. Ballsy. And shows their hand a little bit. A peak into how to build stars in the 21st century. Garcia's on deck and both he and Thurman have the intangibles needed to become stars. We'll see if they're good enough.

I think comparisons to other sports are a bit premature. It was the first show and there are going to be a couple more within the next month. We'll know a lot more then and, more important, we're getting a lot of boxing on TV regardless of what channel it's on.

Garcia will never be a star. Thurman has the persona, and some skills, but he is like GGG. Who will test him at 147? Unlike GGG, there are fighters who can beat him, but is he big enough to fight?

[boxing maniac]

How do you think Friday's Spike card will so compared to NBC ?

[Mitchell Kane]

How do you think Friday's Spike card will so compared to NBC ?

Well, to get a sense of what the cable ratings looked like last Friday you can look at this....

http://tvbythenumbers.zap2it.com/201...l-more/372508/

Spike had some COPS on in primetime:

COPS SPIKE 9:00 PM 0.831 0.3
COPS SPIKE 9:30 PM 0.869 0.2

Looking ahead to Friday, it looks like Spike schedule is four episodes of COPS leading into PBC followed by two more episodes of Cops.

http://www.spike.com/tv-schedule

So... not much of a lead-in.

As for the ratings specifically for the PBC fight card will do on Spike, the closest comparison on the channel I guess would probably be Bellator...although you'd certainly like to see the PBC do better ratings than Bellator.

According to this link, their most recent show did 872k, their second highest rated showings...and below it is a list of their rantngs on Spike...

http://themmareport.com/2015/03/ratings-report-bellator-134-the-british-invasion-draws-872k-viewers-in-live-viewership/

Bellator 122: 572,000
Bellator 123: 667,000
Bellator 124: 771,000
Bellator 125: 742,000
Bellator 126: 656,000
Bellator 127: 609,000
Bellator 128: 668,000
Bellator 129: 564,000
Bellator 130: 664,000
Bellator 131: 1.2 million
Bellator 132: 767,000
Bellator 133: 565,000
Bellator 134: 872,000

[Scipio2009]

Haymon can spend as much of his investors money he wants to make the fight.

Haymon has to use whatever budget he has to fill 20 NBCUniversal (NBC/NBCSN), the 30 Sp1ke dates, the dates for CBS/CBS Sports, the dates on BounceTV, the rumored dates for ESPN, propsective dates on Telemundo/BET, with only additional money coming in being the rights fees for the Showtime fights and any net revenue that can be generated from the actual events.

Money is finite, especially with what looks to be 80-100 shows to fill.

[Scipio2009]

Where did you see the PBC ad revenue get reported?

two and a half hour telecast, with what seems like the breakdown in breaks that happened for the first show, likely opens up 40-50 30-second ad spots.

If the target is $3m (to cover HBO's proposed bid for said fight), you're looking at $80,000-$100,000 per spot.

http://www.ibtimes.com/economics-prime-time-how-much-does-it-cost-place-30-second-ad-prime-time-weeknight-tv-show-1424544

http://www.tvb.org/research-r/4718/4709

http://www.adweek.com/tvnewser/how-much-does-it-cost-to-buy-an-ad-on-the-primetime-broadcast-news-programs/36726

Just a few sources, but meeting that figure (for a show that hopefully proves to continue being the top program for the 18-49 demo) isn't so ridiculous a stretch. Will come down to one of Haymon's companies selling the ads, but covering $3m isn't some impossible proposition.

[Mitchell Kane]

you're looking at $80,000-$100,000 per spot.

We'll see about that $100,000.

ABC college football did that number in 2012 ($103k http://adage.com/article/media/tv-ad...otball/237874/) and 2013 ($110k http://adage.com/article/media/tv-ad...l-king/244832/) before recently making a major jump (to $159k) last fall, but the PBC isn't on that level.

Below is what the rates were for Saturday night during the fall last year (according to Variety):

ABC
Saturday Night College Football: $159,916
Saturday Night Movie: $25,891

CBS
Crimetime Saturday: $22,212
Crimetime Saturday 2: $24,517
48 Hours: $33,163

Fox
Sports: $83,300
Drama Repeats 8 p.m.: $28,473
Drama Repeats 9 p.m.: $28,473

NBC
Encores 8 p.m.: $19,304
Encores 9 p.m.: $19,495
Saturday Night Live Encores: $26,500

http://variety.com/2014/tv/news/tv-ad-prices-football-walking-dead-big-****-theory-blacklist-top-the-list-1201314484/

The UFC was able to break the $100,000 threshold for UFC on FOX 1, but that was for 15 30-second ads on a condensed one-fight broadcast with a ppv-level fight.

http://www.adweek.com/news/television/first-rule-ufc-talk-about-fight-club-136381

[Scipio2009]

We'll see about that $100,000.

ABC college football did that number in 2012 ($103k http://adage.com/article/media/tv-ad...otball/237874/) and 2013 ($110k http://adage.com/article/media/tv-ad...l-king/244832/) before recently making a major jump (to $159k) last fall, but the PBC isn't on that level.

Below is what the rates were for Saturday night during the fall last year (according to Variety):

ABC
Saturday Night College Football: $159,916
Saturday Night Movie: $25,891

CBS
Crimetime Saturday: $22,212
Crimetime Saturday 2: $24,517
48 Hours: $33,163

Fox
Sports: $83,300
Drama Repeats 8 p.m.: $28,473
Drama Repeats 9 p.m.: $28,473

NBC
Encores 8 p.m.: $19,304
Encores 9 p.m.: $19,495
Saturday Night Live Encores: $26,500

http://variety.com/2014/tv/news/tv-ad-prices-football-walking-dead-big-****-theory-blacklist-top-the-list-1201314484/

The UFC was able to break the $100,000 threshold for UFC on FOX 1, but that was for 15 30-second ads on a condensed one-fight broadcast with a ppv-level fight.

http://www.adweek.com/news/televisio...ht-club-136381

ABC's late college football game, according to your numbers, was able to bring in ~$160k for a 30-second spot. The UFC on Fox 1 (for their debut show for Fox, with the heavyweight championship on the line) was able to bring in ~$100k, and that fight happened in 2011. If the ABC number holds up for general sports, you're basically looking at a 40%-50% increase in what's being charged for spots.

$100k per 30-second spot, for a show that will be well hyped with marketable fights, isn't all that ridiculous an ask, especially if that lead in the 18-49 demo holds up.