After Ward won the super 6, there was a lot of pressure from the boxing world to make the Bute fight happen. Ward surprisingly dismissed the fight and said Bute needed to prove himself. After Bute lost to Froch, Ward explained why he turned down Bute :
"It would’ve been great to come off the Super Six Tournament and beat Bute but it doesn’t always work like that. In this sport, the business side of it is like a game of chess and you try to make the best moves you can in the moment and I stand by my decision to have Lucian Bute fight somebody."
"A lot of writers and a lot of media, they pumped [Bute] up to be the best guy in the division. I never said I was the best guy but I didn’t feel like he was the best guy simply because he hadn’t fought the best."
And Bute is a big draw in his country, sells 15k to 20k tickets everytime he fights. So why didn't Ward fight him? Same reason why Lopez didn't fight Gamboa right away, same reason why Mares didn't fight Moreno right away, etc. : they wanted to milk the fight. Why fight the guy right away when you can wait, create more demand and maximize revenue? Business 101.
That's exactly what Donaire is doing. Why fight Rigondeaux right now for peanuts when the guy hasn't beaten a marquee name? That would be a dumb move.
"It would’ve been great to come off the Super Six Tournament and beat Bute but it doesn’t always work like that. In this sport, the business side of it is like a game of chess and you try to make the best moves you can in the moment and I stand by my decision to have Lucian Bute fight somebody."
"A lot of writers and a lot of media, they pumped [Bute] up to be the best guy in the division. I never said I was the best guy but I didn’t feel like he was the best guy simply because he hadn’t fought the best."
And Bute is a big draw in his country, sells 15k to 20k tickets everytime he fights. So why didn't Ward fight him? Same reason why Lopez didn't fight Gamboa right away, same reason why Mares didn't fight Moreno right away, etc. : they wanted to milk the fight. Why fight the guy right away when you can wait, create more demand and maximize revenue? Business 101.
That's exactly what Donaire is doing. Why fight Rigondeaux right now for peanuts when the guy hasn't beaten a marquee name? That would be a dumb move.
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