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One of the main reasons I think MMA in general is thriving is because they're not following the current model of Boxing. I can't go anywhere without hearing in some fashion that "Boxing is dead" or "Boxers are scared to fight one another these days" when anything having to do with a comparison to Boxing and MMA is presented. One factor I love about the UFC is that there is 1 clear champion in each division, not 4 different champions who can't defend their title against option A. because option B. is the mandatory and if you don't fight option B, you'll be stripped. In UFC's model, you beat the champion, your next title defense is against either #1 or #2 guy in the division, which in turn really shows the merit of the title holder if they're holding the belts for sometime (ala GSP and Anderson Silva). Also, now that Boxing is beginning to add much better undercards, you don't think that has anything to do with how the UFC handles their PPVs? They have at least 3-4 quality match ups with relevant fighters who are well known in UFC / MMA, which in turns helps sell the PPV instead of just one big headliner (which Boxing is missing a lot these days).
Boxing to me is a sport I never see dying, but there's no question it needs a huge boost in creating new avenues to promote and broadening the Boxing brand across the board. The best thing Boxing's done in the last few years is it's approach to viral media, and to be honest, a lot of us have been helping keep Boxing going. How else do casual people know the terms "*****" and "*******"? LOL how about taking that same energy and doing something to help elevate the sport??
Boxing to me is a sport I never see dying, but there's no question it needs a huge boost in creating new avenues to promote and broadening the Boxing brand across the board. The best thing Boxing's done in the last few years is it's approach to viral media, and to be honest, a lot of us have been helping keep Boxing going. How else do casual people know the terms "*****" and "*******"? LOL how about taking that same energy and doing something to help elevate the sport??
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