In terms of global reach, views, return on investment (Purses), projected views, and moving the needle.
In order
1. Jake Paul vs Francis N
Will do bigger numbers than Canelo/Crawford, Francis is global, and Jake is bigger than ever, danger for both men, both deficient enough at their craft to make it a compelling fight, and a big big event. It's the ovb next opponent for Jake and Netflix.
2. AJ vs winner of Usyk/Wilder
AJ is huge stateside at the moment, bigger than he has ever been, returning to fight for the undisputed HW title in late 2026, in a real venue, with real buildup, would do bigger numbers than Canelo Crawford.
3. Canelo/Benavidez
So many people want to see it, much bigger appetite for this fight stateside, and globally. It would land in the 30 million views range, the low end of this totem pole, but a big big fight, and a solid vehicle for subscription marketing in latin and South America.
*Could not include potential Tyson Fury fights, wanted too, but his significant legal issues in the United States prevent him from fighting in the US, and Netflix is only doing stateside bouts for the foreseeable future.
In order
1. Jake Paul vs Francis N
Will do bigger numbers than Canelo/Crawford, Francis is global, and Jake is bigger than ever, danger for both men, both deficient enough at their craft to make it a compelling fight, and a big big event. It's the ovb next opponent for Jake and Netflix.
2. AJ vs winner of Usyk/Wilder
AJ is huge stateside at the moment, bigger than he has ever been, returning to fight for the undisputed HW title in late 2026, in a real venue, with real buildup, would do bigger numbers than Canelo Crawford.
3. Canelo/Benavidez
So many people want to see it, much bigger appetite for this fight stateside, and globally. It would land in the 30 million views range, the low end of this totem pole, but a big big fight, and a solid vehicle for subscription marketing in latin and South America.
*Could not include potential Tyson Fury fights, wanted too, but his significant legal issues in the United States prevent him from fighting in the US, and Netflix is only doing stateside bouts for the foreseeable future.
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