Comments Thread For: DAZN: Canelo-Golovkin III Generated 1.06 Million 'Worldwide' Buys
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not sure about the half for the network, in this case the network is DAZN, so it all goes for them to pay fighters, promoters, etc...
The network takes almost half the PPV revenue off the top and then the promoters take their cut and there are up front expenses for promotion etc..that have to be paid back as well.
That number is not pure profit.
The fight needed to do a bigger number to be considered profitable with the expenses and guaranteed purses to each side.
its a bit different since is an app, unlike hbo or sho, they do their own business, thats how i see it..Comment
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It is really difficult to estimate how much revenue any mega fight generates because the PPV piece is only one of several revenue streams. Others include: live attendance, merchandising, license fees from theaters and other streaming venues, live tv broadcast revenue from Mexico and perhaps other countries, sponsorship revenues from las vegas hotels and other businesses, and so on.Comment
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It is a little more complicated than what you describe. In addition to PPV, the revenue streams include sponsorship money from hotels and other businesses in Vegas, licensing fees, and the gate from attendance which probably averages $950/person. To that add revenue from Mexico TV which is licensed separately from the other revenue sources, plus revenue from sales of merchandise, revenue from vendors, and the like. Big-time promoters are not in business to lose money. These events are also backed up by guarantees from investors and or an investor group.Dazn with a pathetic attempt to try and make this failure seem like it was some sort of a global success by trying to solely promote the global buy rate and mentioning social media/tik tok activity. This was a bust when you take into account the purses of the fighters and that the world wide buy rate was less than just the US buy rates alone for either of the first 2 fights. 500-550k US buy rate is only half of what the rematch generated and almost 1/3 of the initial match.Comment
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Despite all that, fairly sure they were banking on more than a 550k Us buy rate. Especially since that was the number they tried to say Canelo did vs bivol (despite never officially releasing those numbers). I’m sure based on how much the first 2 fights generated and how much Canelo and ggg got paid, this was a significant disappointment.
It is a little more complicated than what you describe. In addition to PPV, the revenue streams include sponsorship money from hotels and other businesses in Vegas, licensing fees, and the gate from attendance which probably averages $950/person. To that add revenue from Mexico TV which is licensed separately from the other revenue sources, plus revenue from sales of merchandise, revenue from vendors, and the like. Big-time promoters are not in business to lose money. These events are also backed up by guarantees from investors and or an investor group.
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It probably was a disappointment. I think the days of the 1 million plus PPV buys are pretty much over. I don't blame the fighters for grabbing as much cash as possible because they are the ones who generate the money for everyone else to share. Boxing is a niche sport in this country with a dwindling fan base.Despite all that, fairly sure they were banking on more than a 550k Us buy rate. Especially since that was the number they tried to say Canelo did vs bivol (despite never officially releasing those numbers). I’m sure based on how much the first 2 fights generated and how much Canelo and ggg got paid, this was a significant disappointment.Comment
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Dazn also included those who bought subscriptions lmao. So those who subscribed
for 2 dollars to watch the Canelo fight are included in those numbers as well.
I'd say Dan Rafael's 500k buys is mire accurate than thisComment
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